Please share the details below and we will be in touch shortly...
The “Top 5% Podcast” Doesn’t Mean Anything
.png)
Here’s a tactic used by some of our competitors:
“We guarantee to book you only on the top 5% of podcasts.”
Sure, it sounds cool but it’s also incredibly misleading.
Podcast databases like ListenNotes (dot) com created their own podcast ranking metrics.
And whilst I’d love to say that these metrics are at least directionally accurate, they aren’t.
My old podcast was in the top 5% (ListenNotes Global Rank) and I got like 3 listeners per episode.
Demand Gen U by metadata.io is in the top 10% (ListenNotes Global Rank) and I’m sure they get more than 3 listeners per episode.
So by following the 5% strategy, my podcast would qualify and the Demand Gen U podcast wouldn’t.
Rankings like these ignore both quantitative aspects (e.g. social media engagement), as well as qualitative aspects (e.g. relevance of previous guests).
Don’t get fooled into thinking that one metric tells the full story.
Unfortunately, it’s not that simple
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
Why Previous Guests Matter
One of the best indicators of a podcast's relevancy are the previous guests.
4 Elements Of High Performing Podcast Guesting Funnels
Do you have your podcast funnel? Most guests completely ignore this.
Why Reach Doesn't Matter In Podcast Guesting
If you care ONLY about the reach, buy a billboard. If you want to make an impact, go after relevancy.
Winning The Biggest MRR Client After One Interview
Sometimes, the results come when you least expect them.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.