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The Secret Behind Podcast Guesting ROI
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What's the secret behind podcast guesting ROI?
It's not a strategy.
It's the mindset…
Most people who appear on podcasts make one big mistake:
They expect that the episode drop itself will make the biggest impact.
What's wrong with that?
Well, if you do that, you're basically giving up control.
You rely on something you can't control.
(Episode's success is never guaranteed.)
So what's the right way to do instead?
You focus on what you can control.
Such as:
- Building relationships with hosts
- Promoting the episodes
- Using the episode as sales enablement content
- Turning episodes into blog articles
- Getting introduced to previous guests
See the difference?
If you're appearing on podcasts, there's a huge chance that you're leaving so much on the table.
To get the most out of each interview, focus on what you can control and let go of the things you can't.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
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Reverse Engineering Podcast Appearances Of Other Guests
Need to find relevant podcasts in your industry? Search the previous guests. It doesn't matter so much whether the podcast is huge or small. What matters is that it's relevant to you and your industry.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.