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The # Of Podcast Downloads Is A Useless Metric
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The # of podcast downloads” is a useless metric.
It’s like measuring the success of your ebook based on how many times it’s been downloaded.
Yeah, it’s nice that someone downloaded the episode but did they *actually* listen to it?
Often, the answer is no.
Yet, podcast hosts (and guests) obsess over this metric which steers their focus in the wrong direction.
A better thing to focus on is engagement.
As a result of your podcast, you want the right people to connect with you on social media, interact with your content, or mention your episode during sales calls.
100 relevant & engaged listeners > 10,000 people who don’t care
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Want to know the ONE thing that the # of podcast downloads tells you? Read the first comment.
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Make Your Podcast Outreach Win-Win
With more than 4 million podcasts out there, brands are starting to appear on them as a part of their PR strategy.
Stop Focusing On Direct Response
You can’t track the impact of each podcast's appearance. But that DOES NOT make it a bad strategy.
Start speaking on podcasts
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