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Do you run an email newsletter?
Then you should speak on podcasts.
Here’s why:
Earlier this year, one of our customers shared his podcast interview with his newsletter subscribers.
It’s not a huge list.
Just a couple hundred engaged readers from the SaaS industry.
But here’s the thing:
The email where he shared his interview got nearly 3 times higher open rates and CTRs.
Why?
It interrupted a pattern.
Week 1 – Content written by me
Week 2 – Content written by me
Week 3 – Content written by me
Week 4 – Content written by me
Week 5 – Content WITH me, created by someone else
Simply put, it was something else.
Yet, still relevant.
So if you run an email newsletter, spice it up with a few podcast interviews.
Your subscribers will thank you with more engagement and clicks. 🙂
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Bad agency > Poor results > Money wasted. Here are 7 areas to consider when hiring a podcast booking agency.
Your podcast topic can make or break your guest appearance. Done correctly, the listener might tune in for 3 hours.
Not sure how often you should appear on podcasts? Most of our customers prefer 2-4 interviews per month.
Invited onto a podcast as a guest? Let's unpack one of the most important pieces of the puzzle.
Most podcast guests fail to give a proper call to action. Oliver Thomas Marques and I analyzed 100+ podcast episodes.
Need to find relevant podcasts in your industry? Search the previous guests. It doesn't matter so much whether the podcast is huge or small. What matters is that it's relevant to you and your industry.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.