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Stop Following The 2019 Podcast Guesting Playbook
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What got you booked on podcasts in 2019, will damage your reputation today…
2019:
🔻 Pitching 3-5 topics in email
🔻 Spraying and praying
🔻 No personalization
🔻 Transactional
🔻 No follow up
Then, the pandemic hit.
Stages got closed, conferences got canceled.
And podcast hosts started receiving 4-5X more pitches.
More emails, more options, more competition.
Yet, many people, PR agencies, and podcast booking agencies still play by the outdated 2019 playbook.
Occasionally, they get lucky.
But it's not sustainable nor efficient.
To get booked today, you need to take a different approach.
2022:
✅ Hyper-personalization and relevancy
✅ Unique topic angle for each host
✅ Relationships, not transactions
✅ Value-driven follow ups
✅ Low volume of emails
Yes, it will take way more time but that's the way.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
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Why You Need To Start Small
Look, I understand you want to shoot for the stars. But here's the thing. If you have no podcast guesting experience, you need to start smaller.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.