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What got you booked on podcasts in 2019, will damage your reputation today…
2019:
🔻 Pitching 3-5 topics in email
🔻 Spraying and praying
🔻 No personalization
🔻 Transactional
🔻 No follow up
Then, the pandemic hit.
Stages got closed, conferences got canceled.
And podcast hosts started receiving 4-5X more pitches.
More emails, more options, more competition.
Yet, many people, PR agencies, and podcast booking agencies still play by the outdated 2019 playbook.
Occasionally, they get lucky.
But it's not sustainable nor efficient.
To get booked today, you need to take a different approach.
2022:
✅ Hyper-personalization and relevancy
✅ Unique topic angle for each host
✅ Relationships, not transactions
✅ Value-driven follow ups
✅ Low volume of emails
Yes, it will take way more time but that's the way.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Bad agency > Poor results > Money wasted. Here are 7 areas to consider when hiring a podcast booking agency.
Your podcast topic can make or break your guest appearance. Done correctly, the listener might tune in for 3 hours.
Not sure how often you should appear on podcasts? Most of our customers prefer 2-4 interviews per month.
Invited onto a podcast as a guest? Let's unpack one of the most important pieces of the puzzle.
Most podcast guests fail to give a proper call to action. Oliver Thomas Marques and I analyzed 100+ podcast episodes.
Need to find relevant podcasts in your industry? Search the previous guests. It doesn't matter so much whether the podcast is huge or small. What matters is that it's relevant to you and your industry.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.