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Seed vs. Series A (SaaS)
Here are the 3 main differences when it comes to speaking on podcasts.
π This is how they describe their goals:
Seed: Generate more revenue
Series A: Generate demand
π These are the speakers:
Seed: Founder/CEO
Series A: Founder/CEO/Executive
Both usually have a team around them that helps with scheduling.
π This is how they leverage content:
Seed: Speaker's LinkedIn profile
Series A: Distribution through all existing channels
Series A companies already have a small marketing team in place, so the distribution is not such a heavy lift compared to seed-stage companies.
π
In a nutshell:
Speaking on podcasts will help you, no matter the stage you're in.
How you describe your goals might be different but the vehicle stays the same.
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Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
With more than 4 million podcasts out there, brands are starting to appear on them as a part of their PR strategy.
You canβt track the impact of each podcast's appearance. But that DOES NOT make it a bad strategy.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.