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Seed vs. Series A (SaaS)
Here are the 3 main differences when it comes to speaking on podcasts.
👇 This is how they describe their goals:
Seed: Generate more revenue
Series A: Generate demand
👇 These are the speakers:
Seed: Founder/CEO
Series A: Founder/CEO/Executive
Both usually have a team around them that helps with scheduling.
👇 This is how they leverage content:
Seed: Speaker's LinkedIn profile
Series A: Distribution through all existing channels
Series A companies already have a small marketing team in place, so the distribution is not such a heavy lift compared to seed-stage companies.
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In a nutshell:
Speaking on podcasts will help you, no matter the stage you're in.
How you describe your goals might be different but the vehicle stays the same.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Bad agency > Poor results > Money wasted. Here are 7 areas to consider when hiring a podcast booking agency.
Your podcast topic can make or break your guest appearance. Done correctly, the listener might tune in for 3 hours.
Not sure how often you should appear on podcasts? Most of our customers prefer 2-4 interviews per month.
Invited onto a podcast as a guest? Let's unpack one of the most important pieces of the puzzle.
Most podcast guests fail to give a proper call to action. Oliver Thomas Marques and I analyzed 100+ podcast episodes.
Need to find relevant podcasts in your industry? Search the previous guests. It doesn't matter so much whether the podcast is huge or small. What matters is that it's relevant to you and your industry.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.