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Need to find relevant podcasts in your industry?
Search the previous guests. 🤔
It doesn't matter so much whether the podcast is huge or small.
What matters is that it's relevant to you and your industry.
To quickly identify that the podcast is right for you, go through the last episodes to see if you recognize some of the previous guests.
Or the companies.
👇 Here's an example:
If you're selling a sales technology software to B2B companies, look for the names you recognize.
Hubspot.
Gong.
Apollo.
Lemlist.
And others…
If you discover that a few of these relevant companies or their executives got featured recently, there's a big chance that this show will be relevant for you too.
Relevancy matters.
Focus on that.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
With more than 4 million podcasts out there, brands are starting to appear on them as a part of their PR strategy.
You can’t track the impact of each podcast's appearance. But that DOES NOT make it a bad strategy.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.