Read This Before Sending Your Next Podcast Pitch Email

A weekly podcast records 52 episodes a year.

But… they often receive 50+ pitches a week.

As a result, over 98% of podcast pitches get rejected.

(Or less than 2% get accepted)

Crazy right?

If you break it down like this, it immediately makes more sense to spend a ridiculous amount of time crafting a podcast pitch.

Yet, most PR agencies, podcast booking agencies, and in-house teams still don’t understand this.

They think that only because someone has an interesting story (according to them), the hosts will be interested.

It couldn’t be further from the truth.

The sheer volume of pitches makes it so difficult to pay close attention to each guest introduction.

For that reason, you need to keep your guest pitches incredibly relevant and to the point.

Otherwise, you’re wasting your time… And the host’s time as well for that matter.

Always prioritize relevance over outreach volume.

Sending 10 well-crafted emails gets you more bookings than 100 crappy, templated messages.

Find out if Fame Connect can help you create demand and increase brand awareness in your industry.

Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.

You can get yourself booked on podcasts. Without any podcast booking agency.

Same strategy - Different mindset - Different results

Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.

The right podcast interview cadence is one per week. But are you in control?

How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.