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Qualitative vs. Quantitative Metrics In Podcast Guesting
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Qualitative & quantitative metrics in podcast guesting:
Qualitative:
– On calls, prospects seem more educated
– People mention your brand across social media
– More inbound speaking/podcast opportunities
– Increase in the 3rd party recommendations
– Positive feedback from your sales team
Quantitative:
– Interviews get mentioned as a lead source
– More branded search
– Landing page visits
– Leads generated
– More time spent on your site
Or… you don’t measure anything because you simply know that you should speak on podcasts.
That’s what many of our customers chose to do and they keep crushing it.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
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Make Your Podcast Outreach Win-Win
With more than 4 million podcasts out there, brands are starting to appear on them as a part of their PR strategy.
Stop Focusing On Direct Response
You can’t track the impact of each podcast's appearance. But that DOES NOT make it a bad strategy.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.