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PR Agencies Suck At Getting Podcast Bookings
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PR agencies have a hard time booking clients on podcasts.
Why?
It requires a completely unique approach.
You see, most PR agencies are generalists.
They offer tons of other services.
And oftentimes, podcast booking is just one of many.
So what will they most likely do?
A. Craft a unique process JUST for booking podcasts
B. Do the same thing as with other media outlets
Unfortunately, the B. is correct.
Look, there might be agencies that do it right. And that’s great.
But from talking to countless podcast hosts, the worst pitches they receive are usually from PR agencies that offer podcast booking as one of many services…
No personalization.
No relevancy.
So if appearing on podcasts is important to you, always review the process before you commit to working with an agency.
Spray & Pray might have worked in 2018.
But today?
You need to be laser-focused.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
7 Areas To Consider When Choosing A Podcast Booking Agency
Bad agency > Poor results > Money wasted. Here are 7 areas to consider when hiring a podcast booking agency.
Never Underestimate Your Topic & Preparation
Your podcast topic can make or break your guest appearance. Done correctly, the listener might tune in for 3 hours.
How Often You Should Appear On Podcasts
Not sure how often you should appear on podcasts? Most of our customers prefer 2-4 interviews per month.
Perfect Podcast Topic: Deconstructed
Invited onto a podcast as a guest? Let's unpack one of the most important pieces of the puzzle.
How To Craft A Compelling Podcast Call To Action
Most podcast guests fail to give a proper call to action. Oliver Thomas Marques and I analyzed 100+ podcast episodes.
Reverse Engineering Podcast Appearances Of Other Guests
Need to find relevant podcasts in your industry? Search the previous guests. It doesn't matter so much whether the podcast is huge or small. What matters is that it's relevant to you and your industry.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.