Podcast Reach Estimates (Still) Suck

Podcast reach estimates are WILDLY inaccurate.

And often, they’re not even directionally correct.

There are many sites and databases that will give you an estimated reach of a podcast.

Why do they exist?

Well, because most marketers want to measure every little thing, including the things that really don’t matter.

(Psst… always focus on the relevance oversize)

We took a closer look at a few main databases and found out that the numbers were completely off.

Our assumption was that the numbers will be at least directionally accurate.

But it wasn’t the case.

A tiny podcast showed a higher number than an established show.

Now, how do we know what’s correct?

Simple.

We go directly to the source: the host.

It won’t get more accurate than that.

But for now, unless you ask, you’ll never know the reach of a specific podcast.

Find out if Fame Connect can help you create demand and increase brand awareness in your industry.

“Should I start my own podcast or become a guest on others?”

We've booked close to 1,600 interviews for our customers. Here are 5 types of podcasts you should NEVER contact to become a guest.

When we talk about podcasts guesting with potential clients, we often hear this.

Want to appear on THE RIGHT podcasts, so you don't waste your time?

Relevancy > Personalisation, a perfectly personalised email won't work if sent to an irrelevant podcast.

Yes, you'll generate leads by appearing on podcasts. BUT!