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Podcast Guesting Campaigns Don't Work In Silos
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Podcast guesting campaigns don't work in silos.
Most B2B brands use other channels alongside their appearances.
Why?
When you appear on a podcast, the other channels you leverage serve as a multiplier.
By using your other marketing channels, you're simply not relying JUST on the audience of the podcast/host.
No.
You're actively engaging with YOUR audience.
And that's why it's so powerful.
Your existing audience consists of people who already know you and your podcast appearance is yet another powerful touchpoint.
So whether it's a company/personal LinkedIn profile, email newsletter, or a company blog, always use everything you have to maximize the impact of each interview.
This way, you'll see a positive ROI from your podcasting efforts way quicker.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
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Podcast Guesting Shouldn't Be Your Only Marketing Activity
Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.
The Opportunity Cost Of DIY Podcast Booking
You can get yourself booked on podcasts. Without any podcast booking agency.
Expectation Setting In Podcast Guesting
Same strategy - Different mindset - Different results
Having Your Own Podcast Makes Guesting Easier
Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.
The Right Podcast Guesting Cadence
The right podcast interview cadence is one per week. But are you in control?
How Much Time Is Required For Preparation
How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.