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Invited onto a podcast as a guest? 🎉
Let's unpack one of the most important pieces of the puzzle:
Your topic: 👇
Yes, I know… You can talk about a lot of things.
But the key is to focus on just ONE topic at a time.
First, let's pick the topic that:
💥 Fits perfectly the podcast you got invited on
💥 Supports your business and personal goals
Got one?
Now, choose the right angle for that specific podcast.
💥 Topic: Appearing on podcasts as a strategy
🎯 Angle for an HR podcast: Using podcast appearances to attract future employees
💥 Topic: Appearing on podcasts as a strategy
🎯 Angle for a B2B Marketing podcast: How to generate demand by speaking on podcasts
Not sure which *angle* is the best?
Here are a few tips:
💥 Listen to previous episodes
💥 Schedule a pre-interview call with the host
💥 Read reviews on Apple iTunes to see what the audience enjoys
Once you land your topic and angle well, congratulations.
You're halfway to delivering an interview that makes an impact.
👇
In a nutshell:
Come up with a unique interview angle for each podcast you get invited on.
Hosts will appreciate it more and you'll have more fun.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Bad agency > Poor results > Money wasted. Here are 7 areas to consider when hiring a podcast booking agency.
Your podcast topic can make or break your guest appearance. Done correctly, the listener might tune in for 3 hours.
Not sure how often you should appear on podcasts? Most of our customers prefer 2-4 interviews per month.
Invited onto a podcast as a guest? Let's unpack one of the most important pieces of the puzzle.
Most podcast guests fail to give a proper call to action. Oliver Thomas Marques and I analyzed 100+ podcast episodes.
Need to find relevant podcasts in your industry? Search the previous guests. It doesn't matter so much whether the podcast is huge or small. What matters is that it's relevant to you and your industry.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.