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Most podcast guests leave so much on the table.
As a result, they miss out on the most benefits.
What's the secret to success, then?
Preparation!
And it's far from just preparing your topic, talking points, and answers.
To see all the benefits of your podcast interview, you must learn about the host too.
The hosts are superconnectors.
If they had a good experience interviewing you, they'll be more than happy to make introductions.
It's not a bait and switch, though.
Don't appear on podcasts just to ask for introductions.
Appear on podcasts to provide value.
Always prepare.
And all the good things will happen as a side-effect.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
With more than 4 million podcasts out there, brands are starting to appear on them as a part of their PR strategy.
You can’t track the impact of each podcast's appearance. But that DOES NOT make it a bad strategy.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.