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How To Win New Customers With Podcast Guesting
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Most podcast guests focus only on the audience.
But yet, the one guaranteed interaction you'll always have is…
…the one with the host. 👇🏻
Last year, my co-founder Mark Colgan 🇵🇹 appeared on Mark Raffan's podcast Content Callout.
The episode turned out to be great and the audience liked it.
(Link in the first comment btw)
But that's not all…
See, your podcast interview allows you to build a relationship with the host and simply get to know each other.
It speeds up the “known, liked, and trusted” process.
It's an unsaturated networking tool.
And it works.
A couple of months after the episode, Mark reached out to our team and decided to work with our agency.
🚀
The lessons?
Treat every podcast interview as the beginning of a business relationship.
Provide as much value as you can.
Make connections.
And it's just a matter of time before the opportunity shows itself.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
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Never Underestimate Your Topic & Preparation
Your podcast topic can make or break your guest appearance. Done correctly, the listener might tune in for 3 hours.
How Often You Should Appear On Podcasts
Not sure how often you should appear on podcasts? Most of our customers prefer 2-4 interviews per month.
Perfect Podcast Topic: Deconstructed
Invited onto a podcast as a guest? Let's unpack one of the most important pieces of the puzzle.
How To Craft A Compelling Podcast Call To Action
Most podcast guests fail to give a proper call to action. Oliver Thomas Marques and I analyzed 100+ podcast episodes.
Reverse Engineering Podcast Appearances Of Other Guests
Need to find relevant podcasts in your industry? Search the previous guests. It doesn't matter so much whether the podcast is huge or small. What matters is that it's relevant to you and your industry.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.