Expectation Setting In Podcast Guesting

Same strategy - Different mindset - Different results

NO: “We need to track performance of each podcast episode.”
YES: “We need to consistently show up in front of our ICP.”

NO: “What's the exact audience size?”
YES: “How much content can we create from this episode?”

NO: “Only 100 people will listen to this episode. Not worth it.”
YES: “100 of our ideal buyers listen to this episode. Let's do it!”

NO: “This podcast only ha 15 ratings. Seems like a waste of time.”
YES: “The host is super active on LinkedIn. This is a good opportunity.”

NO: “The host ignored my pitch. He's not interested.”
YES: “Podcast hosts are busy. I should follow up.”

NO: “Once I finish recording an episode, my job is done.”
YES: “Recording an episode is just the beginning.”

NO: “I'm successful, hence the host should be interested.”
YES: “My expertise is relevant, hence the host's audience should be interested.”

👇

The key is to put the audience first, ignore the vanity metrics, and realize that podcast hosts have all the leverage.

If you do that, you'll most likely see better results with your podcast appearances simply because you put in the work that's required.

‍

Find out if Fame Connect can help you create demand and increase brand awareness in your industry.

“Should I start my own podcast or become a guest on others?”

We've booked close to 1,600 interviews for our customers. Here are 5 types of podcasts you should NEVER contact to become a guest.

When we talk about podcasts guesting with potential clients, we often hear this.

Want to appear on THE RIGHT podcasts, so you don't waste your time?

Relevancy > Personalisation, a perfectly personalised email won't work if sent to an irrelevant podcast.

Yes, you'll generate leads by appearing on podcasts. BUT!