Do You Understand Value Of Podcasting?

Companies are starting to understand the value of podcasting.

2019 - “How many leads will we generate?”
2022 - “Will this help us reach our ICP?”

The vehicle stayed the same.
The mindset has changed.

Yes, podcasts will help you grow your revenue.
But no, it won't happen tomorrow.

Whether you're starting your own branded podcast or consider appearing on others, this is the mindset you need to embody:

💬 “I know that consistently educating our target audience at scale will lead to revenue.”

^ If you don't believe this, your podcasting efforts will probably fail.

But if you do believe, you'll put in the time it takes to actually see the results.

You won't give up after the first month asking: “Where are my leads?”

No.

You will track early positive signals such as your ICP reacting to your episodes or prospects mentioning your podcast on sales calls.

On top of that, you'll understand your buyers more and your message will be more concise.

(Hard to put a number on this)

Do this long enough and you'll start “generating leads” that already know, like, and trust you, closing at way higher rate.

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Find out if Fame Connect can help you create demand and increase brand awareness in your industry.

Do you run an email newsletter?

PR agencies have a hard time booking clients on podcasts.

Should you host your own podcast or appear on others first?

Here’s how to turn your podcast interview into content

Someone listened to your podcast interview…They ignored all call to actions…And yet, they became customers… Why? 🤔

Look, I understand you want to shoot for the stars. But here's the thing. If you have no podcast guesting experience, you need to start smaller.