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Forget about volume.
Spamming hundreds of podcast hosts might have worked 5 years ago.
But today?
Nope.
Today, the host has all the leverage.
👇 Consider this example:
Imagine you publish 1 episode a week.
That’s 52 episodes a year.
And if the podcast is any good, the host easily receives 52 pitches a week.
So…
The competition is huge.
Luckily for you, most of the guest pitches hosts receive fall into the “spray and pray” category.
(So obviously, they don’t work)
To cut through the noise, you MUST focus on quality.
Your pitch must be relevant, personalized, and to the point.
Solve this and then figure out how to increase the volume.
Not the other way around.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
One of the best indicators of a podcast's relevancy are the previous guests.
Do you have your podcast funnel? Most guests completely ignore this.
If you care ONLY about the reach, buy a billboard. If you want to make an impact, go after relevancy.
Sometimes, the results come when you least expect them.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.