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Not sure who should be the “voice” of your company?
Here are 5 tips that might help:
✅ Social media presence
After receiving a guest pitch, the hosts will always search the guest on social media.
Having a solid social media presence helps the speaker get picked.
✅ Time capacity
Although speaking on podcasts doesn't take so much time, it's still a commitment.
Make sure the speaker has enough capacity to prepare and show up on time.
✅ Unique point of view
Hosts don't want guests that are speaking about the same things as everyone else.
They want to talk to people with original thoughts and ideas.
✅ Content experience
If the speaker has experience creating some type content, it's a huge advantage.
Publishing content requires you to sharpen your message and keep it engaging.
✅ They stay with you
Podcast episodes are evergreen. Once they're published, they stay online.
For that reason, prioritize a speaker who's most likely to stay at your company for a while.
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In a nutshell:
Choosing the wrong speaker might make your podcast guesting efforts unnecessarily more difficult.
Save this post to make the right decision once you decide to start appearing on podcasts.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Bad agency > Poor results > Money wasted. Here are 7 areas to consider when hiring a podcast booking agency.
Your podcast topic can make or break your guest appearance. Done correctly, the listener might tune in for 3 hours.
Not sure how often you should appear on podcasts? Most of our customers prefer 2-4 interviews per month.
Invited onto a podcast as a guest? Let's unpack one of the most important pieces of the puzzle.
Most podcast guests fail to give a proper call to action. Oliver Thomas Marques and I analyzed 100+ podcast episodes.
Need to find relevant podcasts in your industry? Search the previous guests. It doesn't matter so much whether the podcast is huge or small. What matters is that it's relevant to you and your industry.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.