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Yes, you'll generate leads by appearing on podcasts.
BUT! 💥
You shouldn't treat it as a lead generation strategy.
You see… Just a fraction of the listeners will reach out right after listening to your episode.
And that's okay.
Because after listening, more people will know your brand.
They might not have the buying intent when they're listening.
But sooner or later, they'll be in a position to buy.
And at that point, they already know your brand.
💡
Difficult to measure. But it works.

Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
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Guesting on podcasts is a networking strategy. Yet, most brands don't treat it that way. Here's what I mean…
The reason why so few podcast booking agencies *actually* stay in business is that they are too transactional. They send ONE generic email and ONE generic follow-up and that's it.
Not everyone should speak on podcasts. That's the truth. So how to decide if you're ready?
Some B2B brands succeed with podcast guesting. Some fail. Here are 7 reasons why.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.