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7 Areas To Consider When Choosing A Podcast Booking Agency
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Bad agency > Poor results > Money wasted
👇 Here are 7 areas to consider when hiring a podcast booking agency:
🎙 Podcast hosts speak highly of them
You should be able to locate not only customer testimonials, but also testimonials from the hosts.
When the agency does a great job, hosts appreciate it and share their positive feedback.
🎙 Relevant testimonials
Most podcast booking agencies tend to focus on different niches.
Make sure the one you're considering has experience working with people like you.
🎙 They have existing relationships
More relationships with hosts, less risk of the campaign going bad.
During the sales process, ask about how many interviews the agency booked in the past.
🎙 They drink their own Kool-Aid
See if someone from the founding team is appearing on podcasts as a guest.
It shows dedication and belief in their own process.
🎙 They coach their customers
Being an expert is not enough and appearing on podcasts is a skill.
The best agencies go the extra mile to make sure their customers are ready.
🎙 Their pricing makes sense
It's impossible to deliver a premium booking experience for a low cost.
Pay attention when the pricing seems too low. Because usually, it is.
🎙 It just “feels right”
As with most relationships, even the client-agency relationship comes down to feeling.
When choosing your agency, make sure it “feels right” throughout the process.
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Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
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Podcast Guesting Shouldn't Be Your Only Marketing Activity
Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.
The Opportunity Cost Of DIY Podcast Booking
You can get yourself booked on podcasts. Without any podcast booking agency.
Expectation Setting In Podcast Guesting
Same strategy - Different mindset - Different results
Having Your Own Podcast Makes Guesting Easier
Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.
The Right Podcast Guesting Cadence
The right podcast interview cadence is one per week. But are you in control?
How Much Time Is Required For Preparation
How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.