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Is your podcast guesting campaign working?
Here are 12 positive signals:
1. On calls, prospects are more educated
2. You get more LinkedIn connection requests
3. Podcasts get mentioned as a lead source
4. Increase in website traffic
5. Increase in branded search
6. Shorter sales cycle
7. More referrals
8. More job candidates
The last 4 benefits are less tangible:
9. Your message is more concise
10. You became a better speaker
11. You're more confident
12. You build more relationships
The bottom line is this:
Most of what you achieve by appearing on podcasts is not measurable, yet it helps you and your business grow.
That's why the biggest B2B tech brands of today host their podcast or/and appear on others.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Do you run an email newsletter?
PR agencies have a hard time booking clients on podcasts.
Should you host your own podcast or appear on others first?
Here’s how to turn your podcast interview into content
Someone listened to your podcast interview…They ignored all call to actions…And yet, they became customers… Why? 🤔
Look, I understand you want to shoot for the stars. But here's the thing. If you have no podcast guesting experience, you need to start smaller.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.