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Is your podcast guesting campaign working?
Here are 12 positive signals:
1. On calls, prospects are more educated
2. You get more LinkedIn connection requests
3. Podcasts get mentioned as a lead source
4. Increase in website traffic
5. Increase in branded search
6. Shorter sales cycle
7. More referrals
8. More job candidates
The last 4 benefits are less tangible:
9. Your message is more concise
10. You became a better speaker
11. You're more confident
12. You build more relationships
The bottom line is this:
Most of what you achieve by appearing on podcasts is not measurable, yet it helps you and your business grow.
That's why the biggest B2B tech brands of today host their podcast or/and appear on others.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
“Should I start my own podcast or become a guest on others?”
We've booked close to 1,600 interviews for our customers. Here are 5 types of podcasts you should NEVER contact to become a guest.
When we talk about podcasts guesting with potential clients, we often hear this.
Want to appear on THE RIGHT podcasts, so you don't waste your time?
Relevancy > Personalisation, a perfectly personalised email won't work if sent to an irrelevant podcast.
Yes, you'll generate leads by appearing on podcasts. BUT!
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.