Third-party cookies are becoming a thing of the past and retargeting is becoming more difficult. It already happened on Safari and Google Chrome is catching up. Together with privacy, legislation, and multi-device behavior, marketers need to shift their mindset toward owning data. Otherwise, they won’t be able to reach the right people at the right time and eventually lose to competitors.

On your podcast, Zack can talk about why companies need a first-party data strategy. Specifically, why you must build and manage your own database. He can share how marketing teams can eliminate the friction caused by silos, inefficiencies, and the lack of understanding of their true customers. He’ll share how to forecast more accurately by comparing buying intent in marketing data with sales qualitative information and much more.

Consumers are becoming more demanding. In the last 3 years, consumer behavior has completely shifted and people want more personalized and relevant experiences. The pandemic forced companies to innovate faster but most of them still haven’t adapted to new, multi-device consumer behavior. The cost? Customers leaving for more innovative competitors that meet their needs.

On your podcast, Zack can talk about why creating an emotional connection with customers through data deepens brand loyalty and improves the customer experience. Specifically, why companies need to break the silos and make their data available to the entire organization. Your audience will hear specific case studies from working with brands like Subaru, LG, or Canon.