Speaker media page
Zack Wenthe
Data Strategies In a Cookieless World
Meet Zack Wenthe. As the Evangelist for a $100M+ ARR Customer Data Platform, Treasure Data, he shares how brands like AB-InBev, LG, or Subaru create the first-party data strategies to deliver ROI across industries.
Highlights
- CDP Evangelist at Treasure Data, a leading enterprise customer data platform
- Treasure Data raised $234M led by Japan-based operating company SoftBank
- Author of the book: 76.5 Ideas to Kickstart your Marketing
- Received the Thought Leadership Achievement Award, Issued by RBA Southwest
- Outside of work, Zack enjoys cooking, spending time with his kids, writing comedy, and maybe someday a screenplay
Featured In
Zack Wenthe has been featured in 5 media outlets.
Who is Zack?
Zack Wenthe is the Customer Data Platform Evangelist for Treasure Data. He often speaks about the marketing and customer data industry at industry events, webinars, and virtual conferences.
Having spent a majority of his career in marketing and marketing consulting working with large enterprise brands like Walmart, Nationwide Insurance, FedEx, and many more, Zack now gets to tell the CDP story to help marketing teams eliminate the friction caused by silos, inefficiencies, and lack of understanding of their true customers.
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Zack lives with his amazing wife and two kids and one more who is away at college. Though they currently live in Texas they are moving to the bluffs of the Mississippi River to be closer to family.
Fun fact: Zack met Daniel Radcliffe, Teresa Palmer, and a few other prominent actors at a movie premiere hosted by the Australian Film Festival.
Outside of work, Zack enjoys cooking, spending time with his kids, writing comedy, and maybe someday a screenplay.
Watch this short video about Zack
Topics
What Your Audience Could Learn
Own Your Data: Your First-Party Data Strategy In A Cookieless World
Third-party cookies are becoming a thing of the past and retargeting is becoming more difficult. It already happened on Safari and Google Chrome is catching up. Together with privacy, legislation, and multi-device behavior, marketers need to shift their mindset toward owning data. Otherwise, they won’t be able to reach the right people at the right time and eventually lose to competitors.Third-party cookies are becoming a thing of the past and retargeting is becoming more difficult. It already happened on Safari and Google Chrome is catching up. Together with privacy, legislation, and multi-device behavior, marketers need to shift their mindset toward owning data. Otherwise, they won’t be able to reach the right people at the right time and eventually lose to competitors.
On your podcast, Zack can talk about why companies need a first-party data strategy. Specifically, why you must build and manage your own database. He can share how marketing teams can eliminate the friction caused by silos, inefficiencies, and the lack of understanding of their true customers. He’ll share how to forecast more accurately by comparing buying intent in marketing data with sales qualitative information and much more.
Deepen Brand Loyalty: Creating An Emotional Connection With Customers
Consumers are becoming more demanding. In the last 3 years, consumer behavior has completely shifted and people want more personalized and relevant experiences. The pandemic forced companies to innovate faster but most of them still haven’t adapted to new, multi-device consumer behavior. The cost? Customers leaving for more innovative competitors that meet their needs.Consumers are becoming more demanding. In the last 3 years, consumer behavior has completely shifted and people want more personalized and relevant experiences. The pandemic forced companies to innovate faster but most of them still haven’t adapted to new, multi-device consumer behavior. The cost? Customers leaving for more innovative competitors that meet their needs.
On your podcast, Zack can talk about why creating an emotional connection with customers through data deepens brand loyalty and improves the customer experience. Specifically, why companies need to break the silos and make their data available to the entire organization. Your audience will hear specific case studies from working with brands like Subaru, LG, or Canon.
Got a different topic in mind?
Tell us what you’d like Zack to cover when you book, and we’ll run it by them.
Want to interview Zack?
To schedule an interview with Zack Wenthe, please reply to the email you’ve received from the Fame Connect team or fill in the form below.
Prefer email? team@fame.so