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Meet Vahagn Sarksyan. As the VP of Marketing at Krisp, he shares powerful lessons on why marketing can’t compensate for product weaknesses, the importance of creating a distinct category, and how agile strategies can transform startups.
Vahagn Sarksyan is the VP of Marketing at Krisp, where he champions the philosophy that effective marketing amplifies great products rather than compensates for their shortcomings. With a strategic mindset, he merges sales and marketing initiatives, fostering collaboration and eliminating internal competition, ultimately driving impressive results.
A hands-on leader, Vahagn ensures that every detail of the marketing execution aligns seamlessly with overarching strategy. His agile marketing approach enables Krisp to adapt across various business lines, fine-tuning its positioning and go-to-market strategies for maximum impact.
Vahagn played a pivotal role in pioneering the “noise cancellation” category on platforms like G2, a feat that has positioned Krisp at the forefront of its industry. His insights and experiences have equipped him with invaluable lessons on product enhancement and market leadership, making him a sought-after voice on marketing strategies for startups.
Vahagn Sarksyan is the VP of Marketing at Krisp, where he champions the philosophy that effective marketing amplifies great products rather than compensates for their shortcomings. With a strategic mindset, he merges sales and marketing initiatives, fostering collaboration and eliminating internal competition, ultimately driving impressive results.
A hands-on leader, Vahagn ensures that every detail of the marketing execution aligns seamlessly with overarching strategy. His agile marketing approach enables Krisp to adapt across various business lines, fine-tuning its positioning and go-to-market strategies for maximum impact.
Vahagn played a pivotal role in pioneering the “noise cancellation” category on platforms like G2, a feat that has positioned Krisp at the forefront of its industry. His insights and experiences have equipped him with invaluable lessons on product enhancement and market leadership, making him a sought-after voice on marketing strategies for startups.
The common misconception in the startup world is that effective marketing can compensate for a weak product. The result? Many founders invest heavily in brilliant marketing campaigns, only to find that their product doesn't resonate with customers. This leads to wasted resources and disappointing outcomes, as marketing alone cannot salvage a poor product offering, and understanding this distinction is crucial for sustainable growth.
On your podcast, Vahagn will share invaluable lessons learned during his journey at Krisp, illustrating how the company doubled down on product enhancement, aligned their marketing strategies with product value, ultimately transforming their market position. After this conversation, your listeners understand how startups can prioritize product quality, ensuring marketing amplifies their strengths instead of attempting to mask weaknesses.
Establishing a new product category is a daunting challenge for any startup. Many companies find themselves in a competitive landscape with no clear differentiation, struggling to attract attention. The truth is that, without a defined category, it becomes nearly impossible to communicate the product's value effectively, which leads to stagnation and missed opportunities in the market.
On your podcast, Vahagn will recount Krisp's journey to create the noise cancellation category on platforms like G2. He'll share strategies for successfully advocating for a new category and highlight the importance of market education. Your listeners will discover the defining factors that helped position Krisp as a pioneer, while also learning how startups can achieve market leadership through innovative category creation and solid marketing execution.
Startups often face the challenge of rapidly changing market conditions and evolving customer needs. Many marketing strategies fail when they are not adaptable, leading to missed opportunities and wasted budgets. Startups need to be able to pivot quickly, yet many still struggle with maintaining focus and clarity in their messaging across different ICPs.
On your podcast, Vahagn will discuss the agile marketing approach that Krisp employed, adapting multiple times across various ICPs and business lines. He’ll share valuable lessons learned from their journey, including the importance of flexibility and responsiveness in marketing strategies. This conversation will equip listeners with actionable insights to refine their own marketing efforts in their own startups.
If there is a specific topic you would like Vahagn to focus on during the interview that is not listed here, please do let us know.
We would be more than happy to run this by Vahagn to see if he is able to talk in detail and deliver value to your audience.