With nearly 5 billion mobile phones and smartphones in 2021 worldwide, SMS is a channel accessible to most people. Yet, the majority of businesses still don’t know how to leverage it properly. And despite its undeniable benefits, such as 98% open rates, speed, and a clear ROI, only 5% of companies in the world use business messaging to enrich their customer experience.

On your podcast, Uku will talk about how to leverage this channel the right way. He’ll share specific examples of more than 1,500 customers in 190 countries who use SMS, debunk the common myths around this channel’s invasiveness and complexity, and shine the light on the issues most people don’t even think about when it comes to implementing business messaging.

2FA PIN code attacks, SMS bot attacks, SMS PIN spam fraud, Artificially Inflated Traffic (AIT) – there are several names for the type of fraudulent activity that is costing businesses millions of dollars every year. This fraudulent practice not only hurts the industry but also kills trust in communication channels and affects the reliability of data.

On your podcast, Uku will uncover the best practices to fight the AIT attacks. He’ll explain the security measures Messente used to reduce messages from 400k to 15k per month for one of their 1,500 customers. Specifically, methods like, CAPTCHA verification, setting up your account to pre-pay, limiting the # of SMS codes, and more. The result? Thousands of dollars saved every month.

Did you know that French companies can’t send promotional SMS outside business hours? Launching markets globally is a daunting task. With millions of different regulations to navigate, international companies face a unique set of challenges when trying to launch in multiple markets at once. Without the right partners and solutions, launching globally can result in massive delays and difficulties.

In this episode, Uku will share how business messaging makes launching markets globally much easier. Specifically, how companies can navigate the complex regulatory landscape and launch in multiple markets at once, reducing the time and cost of going global. Your audience will hear real examples of launching in 100+ countries at once using this communication channel.

In the age of AI and ChatGPT, text messaging fraud is getting worse as fraudsters are getting better at personalised content than most businesses. Text messaging fraud is becoming an issue for not only customers but also for businesses whose name is being used for scamming people. For example, a 10,000 SMS scam campaign, with a 1-4% success rate and average losses of 800€, can lead to 80,000-240,000€ in damages.

On your podcast, Uku will cover the best practices in protecting yourself as a brand, and as a consumer, and what to look out for in the age of ever-increasing fraud quality. On top of that, he will share how this can (and will) affect the future of business messaging and what are the biggest issues hampering true progress in fighting fraud of this kind on a global level.