The digital advertising realm is evolving, with traditional audience reach methods becoming less viable due to the disappearance of first-party cookies. Amid these shifts, Payments Media Networks are offering an innovative alternative. This approach harnesses the untapped power of banking data, providing a fresh, effective way to reach an audience size of +100 million without the need for cookies.

On your podcast, Tom Burgess, an industry pioneer in advertising, data, and loyalty sectors, will share his unique insights into Payments Media Networks. Drawing from his vast experience working with the worlds leading CPG brands, retailers and banks, Tom will discuss the vital role of banks in reaching consumers within their mobile and desktop apps. This eye-opening conversation is set to revolutionize your listeners’ understanding of audience targeting in today’s advertising landscape.

The power and potential of receipt data often go overlooked by brands. This omission leaves valuable insights on the table – from understanding the retail selling price of their products to insights into consumer buying behavior and the effectiveness of their promotional strategies. Given the increasing need for data-driven decision-making, this knowledge gap poses a substantial challenge.

On your podcast, Tom will unpack how receipt data can be a game-changer for brands. His rich experience with world-leading brands illuminates how data covering aspects like geography, individual product purchases, and purchase timings can shape strategic planning. Your audience will discover how such data can fuel cross-portfolio programs, drive account-specific initiatives, enable re-targeting strategies, and unlock unprecedented customer insight.

The introduction of Payment Media Networks (PMNs) marks a transformative shift in advertising. For the first time, advertisers can track the complete ROI pathway from ad impression to item-level purchase, attributable to each unique user across multiple retailers, both online and in-store. This breakthrough has raised compelling questions: How can advertisers best use this unprecedented visibility to maximize their returns?

On your podcast, Tom Burgess will delve into the potential of one-to-one attribution within the context of PMNs. With his experience in this new paradigm, he will articulate how to leverage these networks to foster more effective advertising strategies. Tom will detail the profound impact of complete attribution on advertising decisions, shaping ROI, and driving overall performance. He’ll share insights from his journey in this field, equipping your audience with the tools and understanding needed to navigate this transformative advertising landscape.

Retailers annually incur billions in interchange fees for credit/debit card transactions. These fees, set by networks like Visa and MasterCard, significantly dent retailers’ profits, taking two to four percent per sale. Despite regulatory efforts like the 2013 Durbin amendment, retailers struggle under this financial burden. The growing reliance on card payments only intensifies the issue, with retailers collectively paying over $120 billion in fees just in 2022 alone.

On your podcast, Tom will discuss innovative strategies for retailers to offset these hefty fees by tapping into Payments Media Networks. With card use ingrained in consumer behavior, traditional resistance methods like refusing certain cards prove detrimental. Tom will explore alternative solutions, leveraging adtech-inspired approaches and vendor-funded incentives to counterbalance these costs, keeping consumer preferences intact and maintaining cordial relationships with card networks. Backed by real stories from helping the world’s biggest brands.