OKRs have been all the buzz over the last few years. However, whether you consider a startup, scale up or even enterprise, the OKR framework can be rigid, static and difficult to establish. A lot of companies talk about goals, but no one talks about challenges. On top of that, many companies do not have a system in place to acknowledge ideas and opportunities that team members may have to address these challenges. This is where Tim’s Goals, Challenges, Opportunities (GCO) framework comes in. On your podcast, Tim can talk to your audience about his proven GCO framework that can help take your start-up’s revenue, profits and growth to the next level by allowing you to focus on the right projects at the right time.

One of the most overused buzzwords out there: data-driven. Not only is data-driven overused, but marketers also end up drowning in data when they have too much of it. On your podcast, Tim can speak to your audience about how we need to incorporate more emotion and the human gut feeling into our decision making so that we are more data informed instead of just data driven. In the end, better decisions lead to better revenue, profits and growth.

The first area that often comes to mind in terms of growth is marketing. That is one of the biggest mistakes that start-ups and scale ups make. On your podcast, Tim can speak to how when thinking about growth, we need to take an all-encompassing approach and broaden our limited view of just marketing being a part of growth. Operations, Sales, Marketing, HR: each one of them plays their own role in growth and Tim can show your audience how.

Each team member has their own personalities that they bring to work every day. Some are more introverted than others. Some need more help articulating their ideas better. Finally, some just do not feel comfortable within that specific work environment. On your podcast, Tim can speak to your audience about how founders can include their team members into growth focused discussions so that you can tap into the collective intelligence of your employees to help you execute on the company’s vision.