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Tejas Manohar is an accomplished entrepreneur and Co-Founder & Co-CEO of Hightouch, a fast-growing software company that is revolutionizing the way businesses think about data management. At Hightouch, Tejas and his team work with leading companies such as Warner Music Group, Spotify, the NBA, and Gamestop to help them leverage the power of their data for personalized customer experiences and insights.
With a background in data management and engineering, Tejas has become a leading voice in the data space, helping companies of all sizes transform their data into strategic assets.
Before founding Hightouch, he served as an early engineer at Segment, a company that pioneered the Customer Data Platform (CDP) space. During his time at Segment, Tejas gained invaluable experience working on cutting-edge data technologies and developing scalable systems to manage complex data workflows.
Tejas founded Hightouch with a vision to empower businesses to unlock the full potential of their data through cloud data warehouses. By leveraging the power of these platforms, Hightouch can provide businesses with insights and analytics faster and more efficiently than ever before.
In his spare time, Tejas enjoys staying active by running and playing competitive table tennis. He is also an avid reader and enjoys learning about new technologies and industry trends to stay at the forefront of his field.
Tejas Manohar is an accomplished entrepreneur and Co-Founder & Co-CEO of Hightouch, a fast-growing software company that is revolutionizing the way businesses think about data management. At Hightouch, Tejas and his team work with leading companies such as Warner Music Group, Spotify, the NBA, and Gamestop to help them leverage the power of their data for personalized customer experiences and insights.
With a background in data management and engineering, Tejas has become a leading voice in the data space, helping companies of all sizes transform their data into strategic assets.
Before founding Hightouch, he served as an early engineer at Segment, a company that pioneered the Customer Data Platform (CDP) space. During his time at Segment, Tejas gained invaluable experience working on cutting-edge data technologies and developing scalable systems to manage complex data workflows.
Tejas founded Hightouch with a vision to empower businesses to unlock the full potential of their data through cloud data warehouses. By leveraging the power of these platforms, Hightouch can provide businesses with insights and analytics faster and more efficiently than ever before.
In his spare time, Tejas enjoys staying active by running and playing competitive table tennis. He is also an avid reader and enjoys learning about new technologies and industry trends to stay at the forefront of his field.
Marketers often struggle to collect and integrate all their data into a CDP and the whole process can take up to 12 months to complete. And even after the data is collected, they still face difficulties in getting everything into the platform without spending more money and wasting more time. On top of that, the miscommunication between the data teams and marketing teams makes everything much more difficult. How to change it?
On your podcast, Tejas will explore how to turn the data you already have to drive modern marketing without spending millions of dollars. He will discuss actionable strategies on how to make data and marketing teams work better together and, as a result, develop truly personalized experiences for your customers. By the end of this podcast, your listeners will have a much better understanding of how to activate the data they already have.
Most modern marketers are aware that personalization is the way. With the largest brands paving the way for this trend, consumers are becoming more accustomed to having unique experiences made just for them. Yet, running personalized experiences is still very challenging, and organizations often encounter more problems than solutions. What’s worse? They approach the whole process completely backward, starting with tools.
On your podcast, Tejas will talk about how to approach personalization the right way. He’ll talk about why it’s necessary to truly understand your customers before even thinking about the tools. Specifically, why marketers must understand the outcomes they want to drive and how it goes hand in hand with their customers’ expectations. And the marketing technology tools? Well, that’s the last step in the equation.
Making marketing decisions without the data is just an estimated guess. And collecting data without a clear plan for their activation is a waste of time and money. Unfortunately, data teams and marketing teams don’t speak the same language. Data teams don’t like when marketers buy a new CDP and marketing teams don’t like data warehouses because they’re too complicated. This results in silos, poor communication, and slow progress.
On your podcast, Tejas will uncover the strategy for how data and marketing teams can work better together. Specifically, how to align on high-level business objectives, how to set the right KPIs for everyone involved, how to think about time to value, and much more. And even though data people are becoming increasingly more business-savvy, marketers still must learn how to talk in a language they understand and that serves everyone.
If there is a specific topic you would like Tejas to focus on during the interview that is not listed here, please do let us know.
We would be more than happy to run this by Tejas to see if he was able to talk in detail and deliver value to your audience.
