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Meet Sylvain Giuliani. As the Head of Growth & RevOps at Census, he uncovers first-party data strategies brands like Canva, Figma, and Clearbit use to gain a competitive advantage.
Sylvain Giuliani is a revenue leader and a mentor with a decade of experience building growth strategies for SaaS companies.
Currently Head of Growth and Operations at Census, Sylvain helps the fastest growing companies make sense of their customer data, and activate it across their business.
Previously he was the CRO at Pusher, a developer tool with strong product-led growth motion, where he built and led the Marketing, Sales, Data & Operations teams with 50+ commercial employees across the US and Europe. He grew user acquisition from a few hundred signups per month to over 15,000, and added more than 3,000 customers.
Passionate about demystifying data for Ops practitioners, Sylvain believes in treating data like a product and applying an iterative mindset to common Ops challenges like segmentation, scoring, and data quality. He loves geeking on data architecture and processes, and you can find him talking about data stacks in the various data communities.
He loves geeking on data architecture and processes, and you can find him talking about data stacks in the various data communities.
Sylvain Giuliani is a revenue leader and a mentor with a decade of experience building growth strategies for SaaS companies.
Currently Head of Growth and Operations at Census, Sylvain helps the fastest growing companies make sense of their customer data, and activate it across their business.
Previously he was the CRO at Pusher, a developer tool with strong product-led growth motion, where he built and led the Marketing, Sales, Data & Operations teams with 50+ commercial employees across the US and Europe. He grew user acquisition from a few hundred signups per month to over 15,000, and added more than 3,000 customers.
Passionate about demystifying data for Ops practitioners, Sylvain believes in treating data like a product and applying an iterative mindset to common Ops challenges like segmentation, scoring, and data quality. He loves geeking on data architecture and processes, and you can find him talking about data stacks in the various data communities.
He loves geeking on data architecture and processes, and you can find him talking about data stacks in the various data communities.
All marketers would agree that breaking the data silos to create a more cohesive customer experience and increase the CLTV is the right step. Traditionally, the only solution to “do it right” was to leverage CDP platforms. But no matter the CDP platform, companies often don’t have clean data and must work with CDP vendors throughout the process. As a result, the activation process takes 6-12 months and requires a significant time and money investment.
On your podcast, Sylvain can share a new way to achieve CDP-like results without waiting 6-12 months and spending 7 figures. Specifically, he’ll talk about how to use the technology and data you already collect for reporting and BI usage.
He’ll explain why companies should connect their data warehouse to tools they normally use to start making more informed decisions in a matter of weeks, not months.
Privacy regulations, ad blockers, iOS updates… These are just some of the obstacles that make it more and more difficult to offer personalized experiences at scale. As we are entering the cookieless world, companies must use first-party data to stay competitive. Until now, first-party data strategies have been used mostly by the biggest players such as Netflix or Amazon. But it doesn’t have to be this way…
On your podcast, Sylvain can share how to successfully leverage the data companies already collect for BI purposes to fuel their marketing decision-making. Your listeners will learn how to work with the data teams to create an efficient first-party data strategy that drives CLTV. All without relying on third-party tracking or expensive tools.
If your audience enjoys tactical episodes with real-world case studies, this is the topic for them.
If there is a specific topic you would like Sylvain to focus on during the interview that is not listed here, please do let us know.
We would be more than happy to run this by Sylvain to see if he was able to talk in detail and deliver value to your audience.