Stefan loves digital marketing. More specifically about using technology to create meaningful online interactions with people. In 2011, he made an iPad quiz about his daughter, with the purpose to entertain the kids at her birthday party. Based on that experience, he created ‘Tabletquiz’, allowing people to create their own iPad quizzes without technical knowledge. In 2012, he made the decision to quit his job and transform Tabletquiz into Survey Anyplace.

On your podcast, Stefan can share his biggest takeaways on how to grow a B2B software company to $3 million ARR. He can share why a combination of Content Marketing, SEO, and differentiating from their biggest competitors helped them grow significantly. Specifically, how they 10x’d organic traffic with consistent blogging, optimizing articles for both main search terms & related terms, and consistent outreach to authors kindly asking for a mention.

Traditionally, consulting businesses had to grow headcount proportionally, always managing an increasing time to business impact. On top of this, battling with decreasing motivation and job satisfaction due to the manual work of collecting data and writing the reports by hand. The initial consulting process is repetitive (asking questions, etc.) and clients expect to be served efficiently via state-of-the-art digital tools. But how do you go more than linearly and improve the T2BI?

On your podcast, Stefan can uncover how to digitalize the process of acquiring information and how he provides clients personalized advice. Specifically, why converting your expertise into a maturity model for clients, will increase headcount capability and save time on a new client’s business. As a result, creating added value increases efficiency and allows you to grow your business without hiring people.

A challenge for consulting firms is democratization of knowledge. Customers are becoming “smarter” and using the freely available know-how to their advantage. Consultancies can’t charge their clients just for fancy Powerpoints filled with publicly-available information. In today’s world, advice should be democratized. But this raises the question of whether this advice is sufficient and–most importantly–how this benefits consultants.

On your podcast, Stefan can talk about why professional services should democratize advice. Specifically, why they should make their expertise accessible for everybody, essentially free, and earn money implementing advice, not by giving advice. He can share how this is a huge opportunity for consultants to provide adequate personalized advice, and leverage time, resources, and revenue.

As a consultant, you want to stand out by providing every client with personalized advice at every step in the process. Giving professional advice at a personal level comes with many challenges like a lack of time and resources, leading to an inefficiency problem. The value of your work is not proportional to the time you work. Charing by time shows that you don’t have the ability to value the end result of your work. And time-based pricing kills innovation.

On your podcast, Stefan will challenge the mindset of your listeners on charging by time and will explain why consultants should charge based on the outcome. Specifically, why they should take time to consider the highest transformation they can provide and charge accordingly. He will explain why offering your prospects a maturity assessment lets you demonstrate your capabilities and spot new business opportunities, increasing profitability and innovation.