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Skyler Reeves is the founder and CEO of Ardent Growth. Prior to earning degrees in Computer Science and Philosophy from MSU he served as a combat medic in the Iraq war.
He was the CMO of RunDoyen, where he took their conversion rate from 2.2% on their lead form to 18.5% in his first 30 days and doubled their revenue in the first quarter. He later went on to found Ardent Growth in 2019. His primary passion is content marketing where he can blend his passion for data and creativity into one.
After being frustrated with most approaches to hub & spoke content he began developing a way to algorithmically determine how topic clusters should be structured to align with both search engines and user journeys.
His primary focus is on content intelligence — determining exactly which content should be created for websites, how to group it together using topic clustering, and prioritize it based off of financial modeling.
His latest pursuit is helping companies save money in the long run by bringing content marketing and outreach in-house by finding, hiring, and training marketers on how to develop strategy and manage processes.
Skyler Reeves is the founder and CEO of Ardent Growth. Prior to earning degrees in Computer Science and Philosophy from MSU he served as a combat medic in the Iraq war.
He was the CMO of RunDoyen, where he took their conversion rate from 2.2% on their lead form to 18.5% in his first 30 days and doubled their revenue in the first quarter. He later went on to found Ardent Growth in 2019. His primary passion is content marketing where he can blend his passion for data and creativity into one.
After being frustrated with most approaches to hub & spoke content he began developing a way to algorithmically determine how topic clusters should be structured to align with both search engines and user journeys.
His primary focus is on content intelligence — determining exactly which content should be created for websites, how to group it together using topic clustering, and prioritize it based off of financial modeling.
His latest pursuit is helping companies save money in the long run by bringing content marketing and outreach in-house by finding, hiring, and training marketers on how to develop strategy and manage processes.
Content is often one of the main drivers for the growth of many businesses. Yet, the majority of companies build their content strategies around “just assuming” what will work and leave tons of opportunities untapped. On your podcast, Skyler can introduce a different approach to creating content with confidence by leveraging the Topic Clustering strategies at scale which allows him and his clients to make content decisions with predictability. As a result, he outranked websites like HubSpot and many others.
Content works. For some. The reality is that most companies are yet to truly get the most of their content marketing efforts. They don’t have a plan, focus on wrong metrics, disqualify keywords that seem too difficult, etc. On your podcast, Skyler can share an actionable strategy that will allow your listeners to take a well-informed action towards their content marketing success. No theory fluff, only field-tested strategies backed by real world results.
