Marketing leaders in enterprise organizations are trying to create digital customer experiences in a way that marries what customers expect. Many large enterprises don’t have the measurements and processes in place. They may have the right MarTech stack but are not utilizing its full potential. Mainly due to costs, know-how, or outright refusing to catch up digitally.

On your podcast, Shamir can challenge the mindset of enterprise marketing leaders. Specifically, why people don’t necessarily filter the customer experience or the expectations around that experienced by the industry. He can talk about how to implement best practices, especially those not making translations to the new medium. For example, an ad in a magazine is trying to do something very different than an email. It’s not transferable.

The goal of digital transformation is to get yourself to a level of maturity and deliver a level of relevant customer experiences., The leaders can define and set the tone. Reports telling you; what you should continue, what you should stop, and what you should change, are informative but pointless, without know-how. To start, the correct foundation and frameworks are needed to build on and get to that leading stage of digital maturity.

On your podcast, Shamir can share his approach to building a foundation during digital transformation by establishing the right people, processes, and tools. Specifically, why diverse teams drive meaningful success, including generalists to guide the high-level strategy across channels and disciplines and specialists to guide specific strategies. He can share how to factorize in all the different devices, touchpoints, tools, and people to generate the processes and momentum to get into a maturing stage of digital customer experience.

Today’s marketer is a technical marketer. Customers spend mere seconds interacting with your ads, content, and emails. The overwhelming majority of their time is spent on your website, social media profiles, landing pages, or mobile apps. They use all these channels to gather enough information to make decisions. Companies must create and maintain a 360 view of their customers and their interactions over time. Then, use that data to create more relevant experiences.

On your podcast, Shamir can share his framework for establishing a loop of data, insights, and experimentation during digital transformation. Specifically, to create the loop, companies have to capture the right data and have the process and expertise in place to analyze it for meaningful insights. Then, undertaking experimentation to not just listen to their customer’s words, but listen and understand their story. Only then will they be in a position to provide meaningful help.