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Meet Shameer Sachdev. As the Founder & Managing Director of Growth Gorilla, he shares the insider secrets from helping 30+ fintechs drive high growth in an ever-changing landscape.
Shameer Sachdev is the Founder and Managing Director of Growth Gorilla, a leading UK marketing agency that helps innovative fintechs catalyse growth.
Originally launching his career in financial services, as an equity broker, Shameer has worked for big brands like Alexander David and Barclays Wealth. Shameer then moved on to focus more on client acquisition and eventually became Marketing Director at Spread Co, an online trading platform provider.
While working with marketing agencies as a client, Shameer couldn’t help but notice their flaws. Most marketing agencies simply didn’t understand how things worked inside financial service companies.
Equipped with a background in financial services and technology, Shameer struck out on his own – advising courageous fintech, proptech and financial services firms on how to accelerate their growth. That’s how the Growth Gorilla was born.
Shameer is also a Growth Advisor to Gotrade—a $15.5 M Series A fintech backed by Y Combinator.
He hosts The FML Podcast where he uncovers actionable insights and explores the latest trends with some of Fintech’s hardest-hitting marketers and leaders.
Whenever he can, he spends time with his kids, attends the gym, plays poker, cooks and BBQ and helps his eldest son with his football career (he’s only 6).
Shameer Sachdev is the Founder and Managing Director of Growth Gorilla, a leading UK marketing agency that helps innovative fintechs catalyse growth.
Originally launching his career in financial services, as an equity broker, Shameer has worked for big brands like Alexander David and Barclays Wealth. Shameer then moved on to focus more on client acquisition and eventually became Marketing Director at Spread Co, an online trading platform provider.
While working with marketing agencies as a client, Shameer couldn’t help but notice their flaws. Most marketing agencies simply didn’t understand how things worked inside financial service companies.
Equipped with a background in financial services and technology, Shameer struck out on his own – advising courageous fintech, proptech and financial services firms on how to accelerate their growth. That’s how the Growth Gorilla was born.
Shameer is also a Growth Advisor to Gotrade—a $15.5 M Series A fintech backed by Y Combinator.
He hosts The FML Podcast where he uncovers actionable insights and explores the latest trends with some of Fintech’s hardest-hitting marketers and leaders.
Whenever he can, he spends time with his kids, attends the gym, plays poker, cooks and BBQ and helps his eldest son with his football career (he’s only 6).
Influencer marketing has become a buzzword for many industries. But the challenge for the fintech and financial services industry is that they are heavily regulated, and the typical influencer marketing tactics used by other industries may not be appropriate or effective. So, how can fintech companies promote their products and services in a way that complies with regulations and resonates with their target audience?
On your podcast, Shameer can talk about the solution to this challenge. As a fintech marketing expert with years of experience, he’ll share how fintechs can scale with influencer marketing and what strategies work best for this industry. Specifically, how to find the right influencers, how to structure the campaigns, and how to think about different territory regulations. If you want to learn how to leverage influencer marketing for fintech the right way, this podcast is for you!
As a fintech company, expanding into new markets is more difficult than many founders and executives think. Most attempts at scaling fail because there is no solid plan in place. This is challenging because of various rules, languages, buying habits, trends, and cultural differences, to name just a few. Additionally, most fintechs fail to retain consumers because they place too much emphasis on customer acquisition, not retention.
On your podcast, Shameer will share how to scale into new territories the right way. Specifically, he’ll talk about his 8-Point Plan to decide which territories to enter – but that’s just the first step. He’ll also explore how to establish a well-rounded channel mix, how to look after the entire funnel, how to consume media, how to evaluate how much you can pay per user, and much more.
As a result, your listeners will have a blueprint to prevent 7-figure mistakes when scaling their fintech into new territories. Shameer is also able to discuss client case studies, so feel free to ask!
“Build it and they will come” is a myth. As the fintech landscape never stops to evolve, a comprehensive marketing strategy remains a key part to driving growth. But with all the noise out there, it’s often difficult to make the right decisions – whether it’s crafting messaging, designing your overall GTM strategy, choosing the right channels, or something as simple as building a high-converting landing page.
On your podcast, Shameer will share his experience after helping over 30 Fintech companies design Go-To-Market and growth strategies that work. He’ll dive into the field-tested strategies your listeners can apply regardless of the stage of their business. Specifically, he can talk about high-level topics such as influencer, performance/paid marketing, conversion and CRM. This conversation would be relevant for anyone who’s marketing a fintech company.
If there is a specific topic you would like Shameer to focus on during the interview that is not listed here, please do let us know. We would be more than happy to run this by Shameer.