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Meet Sam Kolbert-Hyle. As the President & CEO of Brandlive, he’s redefining how companies like Adidas, GoPro, or Levi’s run virtual meetings, so people are actually excited to show up, engage and take action.
Sam Kolbert-Hyle is the President & CEO of Brandlive. Brandlive helps the world’s best brands create experiences that move people — from town hall-style internal meetings with soul to major marketing events that drive revenue.
Under Sam’s leadership, Brandlive has grown from a handful of employees to over 150 and hosted marquee events for companies like Nike, Nintendo, Ark Invest, The Wall Street Journal, Square, Google, GoPro, and Adidas. Brandlive was ranked #1 in Live Events on Fast Company’s Most Innovative Companies list in 2021 and in the emerging video category in 2022.
During the 2020 election, Brandlive helped the Biden campaign to establish its virtual event presence. Brandlive powered 230 campaigns for Biden’s team, securing more than $30 million in donations.
As a child of two lesbian parents, Brandlive’s values of inclusion and equity are particularly important to Sam. He has intentionally built a culture that promotes and values creativity, flexibility, and inclusion.
Sam started his career in private equity at Kayne Anderson Capital Advisors in Los Angeles, a private equity firm focused on growth investments in profitable software-as-a-service and other enterprise software businesses.
Prior to Brandlive, Sam spent nine years on the executive team of Smarsh, the leading electronic archiving SaaS company valued at over $2 billion.
Sam lives in the Irvington neighbourhood of Portland, Oregon with Sarah, and their kids Ari and Sylvia.
Sam Kolbert-Hyle is the President & CEO of Brandlive. Brandlive helps the world’s best brands create experiences that move people — from town hall-style internal meetings with soul to major marketing events that drive revenue.
Under Sam’s leadership, Brandlive has grown from a handful of employees to over 150 and hosted marquee events for companies like Nike, Nintendo, Ark Invest, The Wall Street Journal, Square, Google, GoPro, and Adidas. Brandlive was ranked #1 in Live Events on Fast Company’s Most Innovative Companies list in 2021 and in the emerging video category in 2022.
During the 2020 election, Brandlive helped the Biden campaign to establish its virtual event presence. Brandlive powered 230 campaigns for Biden’s team, securing more than $30 million in donations.
As a child of two lesbian parents, Brandlive’s values of inclusion and equity are particularly important to Sam. He has intentionally built a culture that promotes and values creativity, flexibility, and inclusion.
Sam started his career in private equity at Kayne Anderson Capital Advisors in Los Angeles, a private equity firm focused on growth investments in profitable software-as-a-service and other enterprise software businesses.
Prior to Brandlive, Sam spent nine years on the executive team of Smarsh, the leading electronic archiving SaaS company valued at over $2 billion.
Sam lives in the Irvington neighbourhood of Portland, Oregon with Sarah, and their kids Ari and Sylvia.
Sam started a sportswear company while attending Wharton. From there, he went into private equity evaluating investments in high-growth SaaS companies before taking an executive position with Smarsh, building the product and corporate strategy and growing the business to a $2B valuation. Over the past two years, as the world shifted, Sam and the Brandlive team studied communication, engagement, and what drives employee satisfaction in this new world we call hybrid work.
On your podcast, Sam can share his journey which led to the Brandlive team developing such a strong point of view on how to best engage a company’s most important audiences — employees, sales prospects, customers, and investors. Sam can talk about how through his leadership Brandlive grew from a handful of employees to over 150 and hosted major marquee events for companies like Nike, Nintendo, and Google that drive revenue.
The pandemic changed how we work. Remote work has resulted in meetings happening to a greater extent and the best employees working more, experiencing burnout and working nights. Moving into the new world, priorities are shifting and companies need to figure out working in a hybrid environment.
On your podcast, Sam can talk about a different approach to the future of work and how to overcome the challenges of a hybrid environment. Specifically, why companies should implement a 2-step formula for making all experiences more creative and intentional. He can explain why companies need to be more intentional about running meetings that are engaging, fun, and help people to take action – no matter if they work from home or the office.
Zoom works great but not when you’re in the office, it’s difficult to find quiet rooms and the way we work physically has to change. Work has changed for good. Boring slides don’t work anymore. Companies of the future won’t be in the office 5 times a week and most people either don’t have Zoom or they don’t join the call. That presents an interesting issue of communicating differently.
On your podcast, Sam can share why businesses need to change the way they communicate. He’ll share how to create high-impacting comms through doing virtual experiences the right way. Specifically, why companies need to rethink and redesign how they create content. He’ll share how to turn boring zoom squares into stories with purpose and why making people feel connected, more human, personal, and part of something bigger results in the best meetings being rewatched.
If there is a specific topic you would like Sam to focus on during the interview that is not listed here, please do let us know.
We would be more than happy to run this by Sam to see if he was able to talk in detail and deliver value to your audience.