Ricky Ray’s story is anything but ordinary. In 2009, he founded Plaid Social Labs, one of the first influencer marketing agencies, which was acquired in 2015. Throughout his journey, Ricky Ray worked directly with the biggest YouTube creators like Mr. Beast, Zach King, and David Dobrik and helped them earn 100s million in sponsorships. That’s why Forbes referred to him as YouTubers’ “favorite rich uncle”.

And that’s just a small part of his incredible story. On your podcast, he’ll share the lessons from launching and selling multiple companies (including Tubebuddy), what to look out for, and why it’s necessary to strategically position each team member to best leverage their strengths. Get ready for insights from an entrepreneur, whose work has been seen by over 110 billion people and literally shaped the advertising industry as we know it today.

TV has disrupted the radio. Streaming has disrupted the cable. YouTube has removed the middlemen. Yet, in the world of advertising, the big disruption is still yet to come. Since the very beginning, ads were designed to disrupt (pun intended) the experience of the audience. To interrupt them. And although it’s worked in the past, the current AdBlock generation is making it impossible to effectively leverage this ancient marketing method.

On your podcast, Ricky Ray will talk about how he’s disrupting the $590B advertising industry through AI. As one of the top 100 people in the influencer marketing category, Ricky Ray will talk about how he’s used Influencer Marketing, Product Placements, and Music Partnerships to drive over 110B branded views for companies like Disney, P&G, and Hulu. He’ll share his vision of how brands should work with creators to create unskippable experiences that drive results on a massive scale.

Traditionally, artists needed a patron. Someone, who will help them to spread the word about all the amazing things they’re doing. In other words – a gatekeeper. That made it impossible for most creators to actually make a living with their passion. And although the platforms like YouTube, Spotify, or Patreon are removing the middlemen, there’s still a big disconnect between artists and brands.

On your podcast, Ricky Ray will share how brands and creators can effectively collaborate with each other. He’ll uncover the strategies his companies used when working with creators like Mr. Beast and companies like Microsoft. Specifically, your audience will learn why brands must empower creators to create amazing content, how it impacts the revenue, and what’s the role of technology and data in this ecosystem.