The e-commerce industry is evolving at a rapid pace, and AI is becoming increasingly important for companies to remain competitive. However, AI has traditionally been out of reach for mid-market e-commerce companies due to the high cost and expertise required to implement it.

On your podcast, Richard can talk about the challenges that mid-market e-commerce companies face when implementing AI. He’ll share the real stories from helping over 225 DTC brands unlock the value of their data to increase profitability, customer LTV, and ROAS. This episode is perfect for mid-market e-commerce leaders that want to stay ahead using AI but don’t have the expertise or massive budgets to do it on their own.

The changes to iOS 14 by Apple have disrupted the ability of e-commerce brands to build their brands inexpensively on platforms such as Facebook and Instagram. The lack of recognition of data and the inability to build audiences have wiped out the whole industry. And although this is not a new issue, most companies still haven’t shifted their approach.

On your podcast, Richard can talk about why e-commerce companies must build their own efficient First-Party Data strategies to stay competitive. Specifically, why brands need to back away from third-party solutions and focus on getting their own first-party data house in order. Your audience will learn how to recognize the data they own, interpret it, and finally activate them to drive results.

As the economy fluctuates and investor sentiment cools, DTC brands are faced with the challenge of transitioning from growth to profitability. On top of this, the recent Meta changes have made growing on the platform more difficult. That’s why DTC companies must shift their focus from growing at all costs to actually becoming profitable.

On your podcast, Richard will share actionable methods for DTC brands to become self-sustainable and more profitable. Specifically, how to build and use free channels like email marketing, create an efficient pricing strategy, and leverage owned channels that attract people who are most likely to buy. Additionally, he will share unique insights on reducing experimentation time, retaining customers, building communities of loyal customers, and partnering with influencers to expand audiences.