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Inside The Brain Of A Tech Industry Veteran

Meet Rao Chejarla. As the Founder and CEO of Expeed Software and Saaslogic with 30+ years of experience in the tech industry, he shares how to future-proof your SaaS, unlock more growth, and scale with confidence.

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Who is Rao?

Rao Chejarla is a seasoned technology strategist and digital transformation specialist with over 30 years of experience guiding companies from start-ups to established Fortune 500 enterprises. As the Founder and CEO of Expeed Software and the visionary behind Saaslogic, Rao helps businesses scale their SaaS platforms, adopt data-driven processes, and modernize legacy systems for optimal digital connectivity.

With an analytical eye and meticulous attention to detail, Rao provides his clients with pragmatic technology advice anchored in business value, core tech strategy, architecture transformation consulting, and project rescue. His advocacy for Agile process automation and digitization emphasizes the potency of focused teams, close collaborations, and tight communications – essential for maximizing the potential of distributed teams and delivering unparalleled client services.

Rao’s tenure at IBM as part of the architecture team was marked by transformative projects in retail operations and merchandising. Earlier, at GE Appliances, he facilitated the web transition of hundreds of applications from legacy architectures. These pivotal roles fortified his expertise in creating scalable, resilient SaaS platforms, culminating in the 2022 launch of Saaslogic, a subscription billing and revenue management platform designed and built under his guidance at Expeed.

His passion extends to nurturing tech start-ups with his expertise, angel investments, and strategic guidance, fostering the next generation of technological innovation.

Highlights
Founder and CEO of Expeed Software and Saaslogic, specializing in SaaS scalability
Over 30 years of experience as a technology strategist for start-ups and Fortune 500 companies
Led major digital transformations, including the launch of Saaslogic, a revolutionary subscription billing platform
Former influential roles at IBM and GE Appliances, driving architecture and digital transitions
Mentor and angel investor for promising tech start-ups
Who is Rao?

Rao Chejarla is a seasoned technology strategist and digital transformation specialist with over 30 years of experience guiding companies from start-ups to established Fortune 500 enterprises. As the Founder and CEO of Expeed Software and the visionary behind Saaslogic, Rao helps businesses scale their SaaS platforms, adopt data-driven processes, and modernize legacy systems for optimal digital connectivity.

With an analytical eye and meticulous attention to detail, Rao provides his clients with pragmatic technology advice anchored in business value, core tech strategy, architecture transformation consulting, and project rescue. His advocacy for Agile process automation and digitization emphasizes the potency of focused teams, close collaborations, and tight communications – essential for maximizing the potential of distributed teams and delivering unparalleled client services.

Rao’s tenure at IBM as part of the architecture team was marked by transformative projects in retail operations and merchandising. Earlier, at GE Appliances, he facilitated the web transition of hundreds of applications from legacy architectures. These pivotal roles fortified his expertise in creating scalable, resilient SaaS platforms, culminating in the 2022 launch of Saaslogic, a subscription billing and revenue management platform designed and built under his guidance at Expeed.

His passion extends to nurturing tech start-ups with his expertise, angel investments, and strategic guidance, fostering the next generation of technological innovation.

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Topics
What Your Audience Could Learn
30 Years Of Experience: Scale Up Lessons From A Tech Industry Veteran

The journey of scaling a SaaS platform is fraught with challenges, including the integration of data-driven processes and the modernization of legacy systems. For many tech leaders, the process can seem overwhelming, as they must maintain operational continuity while navigating the complex landscape of digital transformation. Start-ups and established companies alike often struggle to find a balance between innovation and maintaining a reliable service for their user base.

On your podcast, Rao will discuss his strategic approach to scaling SaaS platforms with confidence and clarity, drawing from his 30 years of industry experience. He’ll delve into the nuanced process of turning legacy systems into optimized digital platforms without disrupting the core services that customers rely on, while also shedding light on how companies can maintain this delicate balance by employing Agile process automation and keeping focused teams and tight communication.

Future-Proof Your SaaS With Flexible Subscription Management

The SaaS landscape is littered with stories of businesses that hit a growth ceiling due to inflexible subscription management systems. In the pursuit of immediate operational goals, many SaaS founders overlook the importance of scalability. This shortsightedness becomes a barrier when the business matures, especially when faced with the intricacies of supporting local market regulations and payment methods, leading to a frantic scramble to find a more accommodating platform.

On your show, Rao will share how SaaS businesses can avoid these common pitfalls by building scalability and flexibility into their operations early on. He’ll discuss how a flexible and configurable subscription management system is crucial for growth, ensuring that organizations can seamlessly scale and meet the evolving demands of a global customer base without the need for platform migration or relying on costly platforms.

Enhancing CX Through Intuitive Subscription Management

Subscription management often becomes a bottleneck for SaaS companies and their customers. The journey from sign-up to renewal is riddled with friction points – confusing payment experiences, difficulties in obtaining receipts or invoices for accounting purposes, and cumbersome processes for altering subscription plans. This not only creates additional work for support teams due to increased customer queries but can also lead to heightened churn rates as customers seek out more user-friendly services.

On your show, Rao will explore how providing a seamless subscription experience is pivotal for SaaS success. He’ll share invaluable insights into the value of creating intuitive self-serve portals that empower customers to make changes to their plans with ease, thus fostering loyalty and reducing churn. Rao will also discuss the importance of maintaining transparent communication through customized notifications, minimizing friction, and keeping financial systems in sync.

Navigating Global Compliance for SaaS Expansion

As SaaS platforms scale internationally, they encounter a labyrinth of compliance requirements, from diverse payment gateways to intricate local tax calculations. The stakes are high, with non-compliance posing significant risks to the business. On top of that, this complexity can bog down growth and distract founders from their core business objectives as they grapple with compliance nuances that vary from one region to another.

Drawing on his extensive background, Rao will discuss strategies for ensuring global compliance within SaaS operations. He’ll cover the integration with various payment gateways and tax calculation software, and offer insights on how choosing the right platform is paramount to simplify the complexity of going global as a company scales. This episode will be a masterclass on maintaining compliance while expanding into new markets and the importance of maintaining accurate financial records.

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