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Meet Paul Fifield. As CEO of Sales Impact Academy, he’s revolutionizing the way 100’s of companies like Hubspot, Gong and Outreach grow revenue & scale through B2B education.
Paul’s a ‘been around the block’ entrepreneur with 18 years’ experience in founding and scaling global companies. Over the last 7 years he has grown two international technology businesses from $0 to $70M in combined sales as CRO and $100s of millions in value.
Currently, Paul spends every waking moment on a mission to help millions of people in revenue-related roles be exceptional and find joy in their work as co-founder and CEO of Sales Impact Academy. He leads a talented team, revolutionizing the way B2B tech companies approach skills development making it an integral part of their GTM stack.
He’s created the world’s leading GTM learning platform to achieve this, providing high-quality LIVE online instruction from the biggest names in the industry, helping companies like Hubspot, Gong, Outreach and hundreds more grow revenue & scale faster with happier employees.
Paul has also raised over $100M of investment across all stages from seed to growth, VC and debt.
Finally, Paul is a Limited Partner at Stage 2 Capital, Mentor for Techstars, London & Partners and PwC’s Scale-Up Programme.
Paul’s a ‘been around the block’ entrepreneur with 18 years’ experience in founding and scaling global companies. Over the last 7 years he has grown two international technology businesses from $0 to $70M in combined sales as CRO and $100s of millions in value.
Currently, Paul spends every waking moment on a mission to help millions of people in revenue-related roles be exceptional and find joy in their work as co-founder and CEO of Sales Impact Academy. He leads a talented team, revolutionizing the way B2B tech companies approach skills development making it an integral part of their GTM stack.
He’s created the world’s leading GTM learning platform to achieve this, providing high-quality LIVE online instruction from the biggest names in the industry, helping companies like Hubspot, Gong, Outreach and hundreds more grow revenue & scale faster with happier employees.
Paul has also raised over $100M of investment across all stages from seed to growth, VC and debt.
Finally, Paul is a Limited Partner at Stage 2 Capital, Mentor for Techstars, London & Partners and PwC’s Scale-Up Programme.
Traditional sales training doesn’t take into account the complexity of the modern GTM stack. Every year, sales is becoming more complex and one “sales trainer” simply can’t be an expert on nuances of being an AE, SDR, or other revenue roles. Yet, many companies fall into the trap of hiring “an expert”, thinking that it will yield significant results.
On your podcast, Paul can introduce a new way of approaching training on a continuous basis. And can share how revenue leaders at B2B SaaS companies like Hubspot, Gong, Cognism and Outreach approach sales education differently, making it an integral part of their GTM stack.
This isn’t just theory, Paul has generated over $500M in company value and contributed to Aaron Ross’s infamous book, Impossible To Inevitable and has the scars to prove it.
Scaling a company fast is extremely stressful. CEOs / founders have to make the right decisions about their cap tables, product, positioning, people and much more. A mistake that is consistently made in these high pressure, high stakes situations is simply throwing bodies at sales targets and hoping that it works. The TL;DR is that this simply doesn’t work.
Having scaled two B2B technology companies from $0 to $70M in combined sales, Paul was able to avoid this mistake by setting up the right team structure from (almost) the beginning.
Paul can share how the modern GTM team structure should look like. From hiring the right roles and people at the right time to how it should all be glued together by a sophisticated RevOps team.
Not a week goes by without news of a tech company raising a colossal amount of Series B, C, D, E round of funding or ringing the bell as they go public. What these companies all have in common is that they’ve nailed their GTM strategy and ridden the wave of current technology trends. Over the last three years, Paul has met with over 1000 fast growth B2B technology companies through his work, as has unique insight into what’s happening on the ground today.
On your podcast, Paul can share the different trends that he sees in the market today and how these are likely to evolve in the future. From the rise of Product Led Growth (PLG), the effective utilization of sophisticated tech stacks to the orchestration of Revenue Operations underpinning these rapid GTM strategies.
He can also share common mistakes SaaS companies make as well as the typical characteristics of success.
If there is a specific topic you would like Paul to focus on during the interview that is not listed here, please do let us know.
We would be more than happy to run this by Paul to see if he is able to talk in detail and deliver value to your audience.