Starting a tech startup can be a daunting task, especially when shifting from a different field. Natalie faced this challenge when she was working as a lawyer at PwC and felt the need for an AI tool that could make her work more efficient. After founding Noty.ai, Natalie also faced the common misstep of hiring too early and focusing on marketing before the product was fully ready.

On your podcast, Natalie will recount her journey from being a lawyer to co-founding Noty.ai, an AI workplace assistant. She will share how, despite challenges such as having no prior knowledge of coding or software and building a team during the ongoing war in Ukraine, she successfully raised a pre-seed round of $800k. Natalie will also discuss the importance of conducting customer interviews (she did over 200 of them), focusing on the product before marketing, and several other invaluable lessons she learned throughout this journey.

Information overload and lack of visibility in the workflow are common challenges SaaS businesses face. Vital data often gets lost in the communication process, leading to inefficiencies and missed opportunities. The inability to make the information actionable can result in the loss of clients, teammates, and money. Additionally, there is often a lack of unbiased data for the evaluation of employee performance, with traditional employee assessment methods becoming largely subjective.

On your podcast, Natalie will discuss how AI can be harnessed to address these challenges. She’ll illustrate how her company, Noty.ai, makes communication actionable, thus saving information and enhancing decision-making. Natalie will also discuss how AI can help track tasks and ensure their completion, essentially serving as a digital secretary that boosts productivity. She’ll also delve into how AI can provide unbiased insights into employee performance, creating a more fair and efficient evaluation process for SaaS professionals.

In SaaS companies, every stage of the customer journey, from the sales process to customer retention, is crucial. However, ensuring proper communication and follow-ups with clients can be a challenge. Inefficient processes and missed follow-ups can lead to loss of potential customers and poor retention rates.

On your show, Natalie will share insights on how AI can be employed at various stages of the SaaS customer journey. She will discuss how AI can help during the sales process by tracking client communication and ensuring timely follow-ups. Drawing from her experience at Noty.ai and backed by real-world examples, Natalie will also dig deeper into the power of AI aided communication and how it can help enhance customer retention in the SaaS industry.