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Unlocking Global SaaS Success

Meet Lucas Lovell. As VP of Product at Paddle, he unveils the power of the Merchant of Record model and explores essential strategies for scaling SaaS businesses globally.

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Who is Lucas?

Lucas Lovell is currently VP of Product a Paddle, a payments infrastructure company for digital software companies. Prior to that, Lucas was Founder of an early stage SaaS startup in the travel & hospitality space, that he launched in Australia out of Law School. He was a laureate of the French Tech Ticket Program, and grew the startup in Paris & across Europe before joining Paddle in 2021.

His experience in technology is firmly at the intersection of SaaS & fintech, which is the primary problem space he explores day-in day-out at Paddle. Outside of work, Lucas is a keen runner & skier, and loves both the outdoors & exploring his now home city of London.

Highlights
VP of Product at Paddle, a payments infrastructure company for digital software companies
Former Founder of a successful SaaS startup in the travel & hospitality space, launched from Australia
Laureate of the French Tech Ticket Program, driving growth across Europe
Expert in the intersection of SaaS and fintech, focusing on the Merchant of Record model
Avid runner and skier, passionate about the outdoors and exploring London
Who is Lucas?

Lucas Lovell is currently VP of Product a Paddle, a payments infrastructure company for digital software companies. Prior to that, Lucas was Founder of an early stage SaaS startup in the travel & hospitality space, that he launched in Australia out of Law School. He was a laureate of the French Tech Ticket Program, and grew the startup in Paris & across Europe before joining Paddle in 2021.

His experience in technology is firmly at the intersection of SaaS & fintech, which is the primary problem space he explores day-in day-out at Paddle. Outside of work, Lucas is a keen runner & skier, and loves both the outdoors & exploring his now home city of London.

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What Your Audience Could Learn
Embracing the Merchant of Record Model for Growth

The Merchant of Record model remains misunderstood in the tech landscape, and many software companies still rely on outdated methods of managing payments and compliance, piecing together various tools and services. This not only complicates operations but also increases risks associated with global transactions, taxes, and regulatory compliance. As a result, businesses face potential pitfalls that can severely hinder growth and customer satisfaction.

On your podcast, Lucas will explore the MoR model and explain how it revolutionizes payment processing for SaaS businesses. He’ll discuss how, by offloading payment infrastructure to an MoR, companies can focus on their core offerings while ensuring compliance and significantly minimizing operational risks. Lucas will also delve into real-world examples of how this model has streamlined operations for businesses, driving growth and enhancing customer experience.

Essential Strategies for Global SaaS Expansion

SaaS businesses are often born global, yet founders underestimate the challenges of international expansion. Issues such as currency differences, local payment preferences, and varying tax regulations can complicate entry into new markets. Without a clear plan, scaling can become a costly and complex endeavor, resulting in lost revenue and increased customer acquisition costs.

In this conversation, Lucas will outline the essential strategies for successfully scaling SaaS businesses internationally. He’ll discuss the importance of localizing pricing, understanding regional payment methods, and ensuring tax compliance. Lucas will also highlight the importance of leveraging a cohesive payment infrastructure, which not only reduces churn but also supports rapid growth in new territories while maintaining compliance with local regulations.

Preparing Your SaaS Business for a Successful Exit

Exiting a business can be a complex process, often fraught with unexpected challenges, particularly around compliance and financial readiness. Founders frequently overlook the importance of having a clear structure that addresses tax obligations and legalities, potentially leading to valuation drops during due diligence. Sadly, this lack of preparation can leave entrepreneurs vulnerable to surprises that diminish their exit potential.

On your show, Lucas will discuss key strategies for preparing a business for acquisition, emphasizing the importance of compliance, tax readiness, and establishing a solid legal framework. After this conversation, your listeners will finally be equipped with the knowledge needed to navigate an exit process effectively, ensuring they attract serious buyers, maximize their business valuation and achieve a successful transition.

App Monetization Beyond the App Store

Recent shifts in app store policies and increasing fees have prompted app creators to rethink their monetization strategies, yet many are still unaware of the potential revenue opportunities available outside traditional app stores. The result? They may be missing out on significant income streams by adhering strictly to an outdated model that limits their growth and profitability.

In this discussion, Lucas will invite your listeners to rethink their strategies and embrace web monetization as a viable alternative to app store dependency. He will also discuss how, by transitioning transactions to the web while leveraging a Merchant of Record, app creators can enhance customer acquisition, optimize pricing strategies, and ultimately increase their revenue potential—all while simplifying the payment process and reducing operational burdens.

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