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Lowell is the CEO & Founder of Traction Advising which specializes in helping B2B SaaS companies with >$5M ARR get acquired. Lowell’s been a Co-founder/CEO/Chairman, COO of a $120M public company, Startup CRO and Global VP Rockwell. He’s a Global Mentor, Investor, Board member and CEO coach.
His current business Traction Advising was started out of his frustration when he was in a buyer’s position. The investment banker model uses accounting/finance people trying to sell. “No one hires accountants to sell products so why hire them to sell a company?” Selling/Marketing a small SaaS company is more like selling a technology product than selling a financial instrument.
With company buying/selling experience of more than 30 organisations, he knows what internal stakeholders need to approve a transaction. As a founder/CEO he knows what it’s like to start up a company, build a product, hire employees, raise money, find customers, keep them happy and make payroll. He leverages this experience to craft acquisitions that get the best outcome for the founders/investors structured to maximize success.
Lowell is the CEO & Founder of Traction Advising which specializes in helping B2B SaaS companies with >$5M ARR get acquired. Lowell’s been a Co-founder/CEO/Chairman, COO of a $120M public company, Startup CRO and Global VP Rockwell. He’s a Global Mentor, Investor, Board member and CEO coach.
His current business Traction Advising was started out of his frustration when he was in a buyer’s position. The investment banker model uses accounting/finance people trying to sell. “No one hires accountants to sell products so why hire them to sell a company?” Selling/Marketing a small SaaS company is more like selling a technology product than selling a financial instrument.
With company buying/selling experience of more than 30 organisations, he knows what internal stakeholders need to approve a transaction. As a founder/CEO he knows what it’s like to start up a company, build a product, hire employees, raise money, find customers, keep them happy and make payroll. He leverages this experience to craft acquisitions that get the best outcome for the founders/investors structured to maximize success.
What does it take to plan and execute a successful exit of your SaaS company? Lowell can share the specific strategies he’s used when buying and selling over 30 technology companies.
From the metrics to consider (logo churn, retention, net revenue etc) and how you can affect them before selling to structuring the acquisition that makes both the seller and the buyer happy, your audience will walk away with actionable advice to set themselves up for a stronger exit.
There are 2 types of buyers. Strategic buyers who want to acquire a company to expand or gain market share. And Financial buyers, such as Private Equity firms, who want to mainly make money.
Over the years, Lowell has structured and executed acquisitions for both types of buyers. On your podcast, he can share how founders can navigate the different motivations and approaches of these buyers to ensure a successful exit.
Almost every founder has asked “How much is my company worth?” at least once. Yet, defining the right multiple (and hence value) isn’t so simple. On your podcast, Lowell can dive deep into the specific metrics that significantly influence the valuation of every SaaS company.
Lowell can cover metrics such as ARR, burn rate, logo churn, retention, TAM, and much more as well as providing practical tips that aspirational founders can implement now to increase their valuation in the future.
When it comes to selling a SaaS company, the “one to many” approach doesn’t work. On your podcast, Lowell can share when the right time is to start looking for the perfect buyer and specific techniques on how to find them.
Lowell can also help your audience answer the critical questions about deciding between a strategic vs. financial buyer or if the company is even in a position to be acquired in the first place.
If there is a specific topic you would like Lowell to focus on during the interview that is not listed here, please do let us know.
We would be more than happy to run this by Lowell to see if he is able to talk in detail and deliver value to your audience.
