With CAC skyrocketing, e-commerce stores need new ways to attract customers. And when spending more money on ads won’t cut it anymore, the answer might be to launch your affiliate program. The only channel that incurs costs only after a sale happens.

On your podcast, Lauren can share how to get started with Affiliate Marketing for your e-commerce store the right way. She’ll break down different types of affiliate marketing, describe where most businesses fail, and share inspiring success stories your listeners can use to fuel their growth.

If you send traffic to a standard product listing page, only 1–2% of visitors might buy, but the majority will still leave empty-handed. Instead of fixing a leaky bucket (your landing page), e-commerce store owners keep pouring money into ads instead. But there’s another, less common way…

On your podcast, Lauren can walk your audience through the process of crafting direct response e-commerce funnels, converting at 7–10%… She will talk about how to structure your offer, what tools to use, and how to drive qualified traffic by leveraging affiliates and ambassadors.

Many e-commerce entrepreneurs are hesitant to leverage affiliate marketing. Why? They are afraid that affiliates would use shady strategies that would jeopardize their store brand perception. And whilst that definitely happens, e-commerce entrepreneurs are fully in control of what they allow — and more importantly — don’t allow.

On your podcast, Lauren will share the rules you can set to mitigate the risks associated with affiliate marketing. She will expand on restrictions such as Brand Bidding in paid ads or not allowing the use of specific claims. On top of that, she’ll talk about how to manage your affiliate partners and what to do if they breach your program rules.