People are slowly getting back into the rhythm of attending business events and conferences. But… Most events follow the same (boring) format. You know, some keynote speakers, a couple of expert panels, fireside chats, and roundtable discussions. And although people can learn new things, these events are usually a bit sterile. But is there a better way?

On your podcast, Kraig will talk about how to make events less boring. Specifically, how to leverage immersive music and improv shows to keep attendees engaged for the whole time. He’ll talk about never-discussed strategies to connect people in the audience and increase brand loyalty among both employees and potential customers.

What do C-suite executives really want and expect from attending a corporate event? That was the question Kraig recently decided to uncover. On his journey to find the answer, he gathered insights from over 300 executives about their recent event experiences. What did he learn? And what’s the biggest mistake most event organizers make?

On your podcast, Kraig will uncover everything he’s learned. Specifically, why the traditional event format is not the most optimal, how to change it, and what CEOs and other executives actually expect when attending. Whether you’re an event planner, marketer, or business owner, this episode will provide valuable insights for creating engaging and successful corporate events.