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Meet Kaushik Boruah, Business Head – CPG & Hospitality at LatentView Analytics. With over a decade of experience in the field, he shares powerful insights on leveraging AI and advanced analytics to drive product innovation and navigate market challenges for CPG leaders.
Kaushik Boruah is a seasoned data science leader with over a decade of experience specializing in building digital and analytics solutions across the CPG and Hospitality industries. As the Business Head – CPG & Hospitality at LatentView Analytics, he focuses on helping leading organizations gain a competitive advantage by addressing critical business challenges through effective analytics interventions and intelligent data mining techniques.
In his previous role at Shoppers Stop, Kaushik successfully generated actionable insights by developing customer clusters to improve targeting for the First Citizen loyalty program. Before that, at IBM, he worked as a data analyst, where he played a pivotal role in analyzing and forecasting incentive generation for over 44,000 sales employees within the retail domain.
Driven by a passion for leveraging data analytics to solve complex business problems, Kaushik is committed to adding value to organizations by contributing to their growth. He thrives in environments that challenge his expertise and offer opportunities to apply innovative data solutions.
Kaushik Boruah is a seasoned data science leader with over a decade of experience specializing in building digital and analytics solutions across the CPG and Hospitality industries. As the Business Head – CPG & Hospitality at LatentView Analytics, he focuses on helping leading organizations gain a competitive advantage by addressing critical business challenges through effective analytics interventions and intelligent data mining techniques.
In his previous role at Shoppers Stop, Kaushik successfully generated actionable insights by developing customer clusters to improve targeting for the First Citizen loyalty program. Before that, at IBM, he worked as a data analyst, where he played a pivotal role in analyzing and forecasting incentive generation for over 44,000 sales employees within the retail domain.
Driven by a passion for leveraging data analytics to solve complex business problems, Kaushik is committed to adding value to organizations by contributing to their growth. He thrives in environments that challenge his expertise and offer opportunities to apply innovative data solutions.
The challenge of launching successful products in the CPG sector is often hindered by lengthy development cycles and high failure rates. Many brands struggle to quickly adapt to emerging consumer trends, leading to missed market opportunities and stagnant growth. As trends evolve rapidly, traditional R&D processes can feel out of sync with consumer expectations, resulting in lost revenue.
On your podcast, Kaushik will discuss how AI and advanced data analytics can streamline product innovation. He’ll highlight case studies where actionable insights from consumer behavior have accelerated product development timelines, while also sharing invaluable lessons from his work with heavy hitters such as Unilever. Listeners will understand how, by leveraging AI and data insights, brands can identify trends sooner and tailor their new products to meet consumer demands effectively, reducing the risk of unsuccessful launches.
Recent tariff implementations have created significant pricing challenges for CPG companies, as brands face the dilemma of passing increased costs onto consumers without sacrificing market share. This balancing act can be particularly difficult in a competitive landscape, where consumers are more price-sensitive than ever.
On your podcast, Kaushik will delve into how CPG companies can navigate pricing strategies amid rising tariffs. He’ll share insights from his extensive experience in the field, discussing practical approaches to revenue growth management. He will also discuss how, by leveraging AI and advanced data analytics to understand price elasticity and consumer sentiment, brands can make informed pricing decisions that maintain profitability while keeping customers engaged.
Recent global events have exposed vulnerabilities in supply chains, causing significant disruptions for CPG companies. Many organizations struggle to manage costs while ensuring timely delivery of products, leading to consumer dissatisfaction and lost sales. The need for strategic supply chain management has never been more critical, yet companies often lack the necessary tools and insights to respond effectively.
On your podcast, Kaushik will discuss strategies for enhancing supply chain resilience, drawing from his extensive experience in the industry, while also providing insights on how data analytics can help organizations anticipate disruptions and optimize logistics. Your audience will learn how, by implementing predictive analytics, CPG companies can make informed decisions that improve supply chain efficiency, reduce costs, and ultimately enhance customer satisfaction.
With marketing budgets under pressure, CPG brands often find it challenging to maximize their return on investment, as limited resources can lead to ineffective campaigns that fail to resonate with consumers. As brands compete for attention, identifying the most impactful marketing strategies becomes crucial to driving sales and brand loyalty.
On your podcast, Kaushik will explore how AI can transform marketing efforts within the CPG sector. He’ll share successful case studies, demonstrating how analytics can optimize media spending and refine targeting strategies. Your listeners will gain invaluable insights on how, by utilizing AI-driven insights, brands can enhance their marketing effectiveness, ensuring that every dollar spent contributes to measurable growth.
