Demand Generation is about the journey to revenue. The goal is to acknowledge the job isn’t done until an Opportunity is created or the deal is closed. With an increasing emphasis on Demand Gen and RevOps, marketers want to jump straight into launching their programs without a proper strategy, making tons of mistakes along the way.

On your podcast, Kamil can uncover the top 5 mistakes B2B marketers make with Demand Gen and RevOps. Everything from bigger-picture mistakes such as ignoring Product-Market Fit and not considering holistic experiences, to tactical mistakes such as over investing in branded search; not optimizing for business outcomes; and inability to optimize their paid campaigns.

Many B2B marketers treat performance and brand marketing as two different things, and say either/or. Early-stage SaaS will view larger companies and try to follow their brand strategies but it simply doesn’t work as they need customers tomorrow, not in the near future. But if companies don’t have an established brand, how can they attract the right buyers?

On your podcast, Kamil can challenge the mindset of B2B SaaS Marketing leaders and talk about the false dichotomy between performance and brand marketing. Specifically, why there needs to be cohesion and a symbiotic relationship between the two all the way up as you grow. He can explain why all advertising should drive immediate action as well as build brand awareness and trust at scale.

B2B marketers seek to understand the direct & indirect ways about how their customers behave. Asking “How did you hear about us?” gives them qualitative insight but it’s not enough. On the other hand, software-based attribution offers immediate and automated answers but never gives a full picture and with cookies getting scrutinized & regulated for privacy, this will become even less effective over time.

On your podcast, Kamil can explain why self-reported attribution is not enough and how to approach attribution the right way. He’ll break down what attribution really means and how it’ll evolve in the cookie-less world. Specifically, he can explain how to build attribution models that consider the holistic mix of marketing channels (online & offline) and can explore how mediums interact and support each other.

B2B marketers are starting to understand that demand gen is not just about posting on LinkedIn, building communities, and launching podcasts. More of them are starting to include paid ads in the mix. But very often, they have no clear strategy and, as a result, marketers end up frustrated, burn through the budgets, and close the paid ads program with the words like: “FB ads didn’t work for us.”

On your podcast, Kamil can talk about why paid Ads play a fundamental role in Demand Gen. Specifically, why nowadays Demand Gen is not about creating organic content and why starting with the right foundation for paid ads will save you money on Ad spending. He can share why you must research customers, understand the ad platforms, and add creativity to the mix to break through ad clutter and actually make your paid demand work.