The most common branding strategies start with identifying market needs, customer personas and then creating messaging, positioning, and visuals that reflect that. But there’s a different way. Brands like Patagonia or Virgin started with an intrinsic understanding of themselves when building their brand, before focussing on outside influences. Think about that as an inside-out approach vs. outside-in. These brands were able to build and live an identity that attracts customers, employees, and other stakeholders that align with the brand equally.

Julius can expand on how both B2B and B2C companies refine their brand with this unique inside-out approach on your podcast. Tangible advice, real case studies.

Both B2B and B2C companies have a world of opportunities at their fingertips. New tools, new marketing message ideas, new strategies… But how to define what opportunities are worth pursuing? A well-defined identity strategy. On your podcast, Julius can share how companies can use the elements of their identity (such as values, mission, vision) to make easy and quick decisions at every level within their organization.

Branding in its current form is dead, and it’s time to move away from brand fakes that claim ownership and manipulate people to achieve their objectives. Studies show that people all over the world are losing trust in organizations, institutions, and brands. At the same time, trust became one of the top reasons consumers choose a brand and buy their product. It’s a crucial time for companies to build brands on a different basis! Julius shares how identity-built brands become trusted brands rather than others and how this branding approach helps companies secure a future in a changing environment.

Consumers are becoming more socially and environmentally conscious about their decisions than ever before. As a result, brands need to shed their limited conceptions of how things are done to find new ways to connect to the world around them. On your podcast, Julius can speak about how you can use Identity Built Branding™ to take your brand and business to the next level by rethinking your identity, purpose, and environment.

Sustainable and responsible products are becoming the new norm demanded by customers around the world. But how can brands adjust their strategy? According to Julius, sustainability and branding must go hand in hand. On your podcast, he can describe how brands can become aware of their identity. More specifically, how to use identity-built branding as a fundamental concept to find out who they are, what they stand for, and what future they would like to co-design.