The landscape of marketing is undergoing huge shifts, accelerated by technology and notably AI. Large enterprise marketing teams, often composed of hundreds of marketers, find it challenging to pivot quickly. And as millennials and Gen Z become the new B2B decision-makers, their behaviors dictate a new playbook. This rapid tech evolution presents both immense opportunities and significant risks.

On your podcast, Jon will share how to navigate these shifts. He’ll shed light on the essential questions every business must address—valuing technological integrations, ensuring actionable strategies, and understanding the ethical implications. On top of that, he’ll walk your audience through the vital importance of business agility, offering insights on fostering an agile mindset and providing frameworks to adapt to constant change effectively.

In the era of GDPR and CCPA, the challenge isn’t just collecting data—it’s using it ethically. With heightened awareness around data rights, buyers are increasingly hesitant to share their information. Gated content, incessant calls post-opt-in, and a relentless focus on MQLs have underscored a discord between sales and marketing, perpetuating outdated funnels. The result? Exhausted buyers who are tired of being bombarded.

On your podcast, Jon will discuss the importance of value exchange in the digital landscape. Specifically, why crafting the ideal buyer’s journey and pinpointing the perfect moment to engage is crucial. Your audience will learn how to score leads and recognize the right triggers to ensure that when sales do reach out, it’s timely and valuable. Real lessons from working with brands such as AWS, Intel, and Microsoft.

The looming demise of third-party cookies is triggering a sense of urgency among B2B marketers. With this impending “brick wall”, many find themselves grappling with a crucial question: “Is a Customer Data Platform (CDP) the right move for us?” The decision to adopt a CDP, while seemingly monumental, is rooted in the need to adapt to a quickly evolving digital landscape.

On your podcast, Jon will guide listeners through the CDP consideration process. This involves taking a close look at the first-party data at hand, assessing its state, and understanding its potential when connected. More than just a technical integration, it’s about strategy, stakeholder buy-in, and proving the inherent value of the data. Your audience will learn that this isn’t just about new tech; it’s about changing how your business operates.